Google Ads Audit for Shildon Businesses

Before you commit to anything

If you’re running Google Ads and not sure they’re working, an audit answers that question. We review your account end-to-end, spot what’s leaking money, flag broken tracking, and tell you what’s actually worth fixing.

You get a detailed report with recommendations. Then you decide: fix it yourself, hire us, hire someone else, or stop advertising. No pressure either way.

What a PPC audit covers

• Account structure — campaigns, ad groups, keywords, and whether they’re logically organised
• Keyword performance — which search terms convert, which waste spend, where you’re missing opportunities
• Bidding & targeting — device settings, locations, demographics, audience targeting, and bid strategy alignment
• Ad copy & creative — whether your headlines and descriptions actually convert or just get clicks
• Conversion tracking — is Google actually tracking your sales/leads, or are you flying blind?
• Waste & opportunities — specific pounds lost to broad keywords, duplicate negatives, irrelevant clicks; specific wins you’re missing

Why we audit

We do audits because most businesses either skip this step entirely or get a shallow review that misses real problems. A proper audit takes time and expertise. We go deep, and we tell you exactly what we find—good, bad, or “your ads are fine.” That honesty is how you know the recommendation is real, not just a sales pitch.

Audit process

1. Request your auditYou fill out a brief form with your campaign goals and any specific concerns. We’ll give you a quote and timeline.
2. We reviewWe dive into your account structure, performance data, tracking setup, and targeting. Usually takes 3–5 working days depending on account size.
3. Detailed reportYou get a written report with findings, prioritised recommendations, and estimated impact. We can also do a call to walk through it if you’d like.