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What's broken in your Google Ads?

Most accounts leak money before you even realise it’s gone. Wrong match types on keywords mean you’re paying for irrelevant clicks. Conversion tracking is misconfigured or incomplete, so you’re flying blind on ROI. Bid strategies are set to auto-pilot and will happily burn through budget chasing vanity metrics. Ad copy has never been tested. You’re bidding against yourself. Audience overlap is bleeding budget across campaigns. If you’ve been running ads for more than three months without a professional review, something in that list is probably costing you.

What an audit covers

An audit isn't a sales pitch

I’ll tell you what’s broken and how to fix it. If the fixes are simple and you can do them yourself, I’ll say that. If it’s manageable but takes expertise, I’ll explain the effort. If you want to hire me after, great. If you want to fix it yourself or hire someone else, that’s fine too. My job is to give you the truth, not to scare you into a contract.

How the audit process works

You give me access to your Google Ads account and Google Analytics (or just GA if you prefer), I spend a few hours digging through the data and searching term reports, then I write you a detailed audit report with findings, priorities, and specific actions. Then we do a call to walk through the report and answer questions. The whole thing takes about a week. You get a document you can act on immediately or share with whoever you hire next.

From audit to action

  1. Request the auditWe’ll talk through what access you can give me and what you want to focus on (e.g., just search, or search + shopping).
  2. I review & reportI audit your account against best practice, industry benchmarks, and your own data. You get a written report with findings prioritised by impact.
  3. Walkthrough callWe review the report together, I answer questions, and we talk through next steps—whether that’s DIY fixes, hiring me, or hiring someone else.

Frequently asked questions

How much does an audit cost?

That depends on account complexity and scope. I’ll quote you after a brief call about your setup. No charge for the initial conversation.

Do I have to hire you after the audit?

No. The audit stands alone. You get the findings and can act on them however you like.

What if my account is fine?

Then I’ll tell you that, and we’ll confirm you’re on the right track. Not every account is broken. Some are just in need of minor tweaks.

Is this audit useful for Blyth businesses specifically?

Yes. Local business model affects how I’d structure campaigns—ecommerce ships nationwide, but a trade or home service in Blyth or Northumberland has different targeting needs. I’ll audit with your local context in mind.

How long does the audit take?

From request to report delivery: about a week. The actual account review takes me a few hours, but I’ll also look at your search term history and any available analytics data.

Can you audit shopping ads, display, or YouTube?

Yes, though my depth is strongest on search. If your account uses shopping or other channels, I’ll review them too—just know search is where I’ll give you the most value.

Find out what's wasting money in your Google Ads.

Request a PPC audit. We'll review your account, find the problems, and give you a clear plan to fix them. No obligation—just insight.

Call 07410 907 104 Request a PPC audit