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You already have someone running ads. You're just not sure they're right.

Maybe an agency, an internal marketer, or a freelancer. The account’s running, leads or sales are coming in, but you wonder: could this be better? Are we overpaying? Is there money on the table? You don’t want to fire anybody, you just want an honest assessment and some guidance.

What consulting looks like

I work with you on what you define—a one-off audit, ongoing strategy calls, CPA optimisation, campaign design, or just being the adult in the room when the account owner makes decisions. I’m not here to replace anyone. I’m here to spot problems, suggest fixes, challenge assumptions, and help you think strategically about paid search. Some clients need me every month; others call me once a quarter. The scope is yours.

Common consulting engagements

Pricing is bespoke (because every scenario's different)

I work on a from £300/month anchor for ongoing advisory, but consulting projects vary. A one-off audit might be a different model, or a six-week strategy sprint. I quote on a call after understanding your needs. No hidden fees, no minimum contracts beyond the current month.

How a consultation starts

  1. You tell me what's on your mindIs the account underperforming? Are you losing confidence in your current operator? Do you want to scale but don’t know how?
  2. I do a mini audit (or listen to yours)If you have access to share data, I’ll review it. If not, I’ll ask you detailed questions about structure, performance, and goals.
  3. I build a planI’ll recommend what to change, what to test, or what to double down on—and how often we should talk.

Frequently asked questions

Will you try to replace whoever's running ads now?

No. I’m a second opinion and a safety valve. If the relationship isn’t working, we can talk about that, but I’m not here to poach accounts.

What's your honest take on agencies vs freelancers?

Agencies add overhead; you pay for account managers, developers, and office space. Freelancers are cheaper and more nimble, but you’re dependent on one person. I’m a freelancer, so there’s a trade-off. But for most Blyth and Northumberland businesses, a senior freelancer beats a junior at a big agency.

Can I use you just for specific questions?

Yes. Some clients book me for one strategy call and then disappear for three months. Others want monthly reviews. We’ll do whatever works for you.

What if I'm in Blyth but my current provider is in London?

Doesn’t matter—I’m remote UK-wide. You can work with me on strategy even if your main operator is elsewhere.

How much do audits cost?

Depends on the scope and what you want to do with it. If it’s a one-off look-see, we’d quote on a call. If it’s part of an ongoing relationship, it’s usually included in the £300/month baseline.

Can you advise on shopping, display, or YouTube ads too?

Yes. My background is search, but I work across Google Ads products. I’ll be most valuable on search and shopping; display and YouTube are secondary.

Need a second opinion on your Google Ads?

Book a consultation. We'll talk through your current setup, what's working, and what could be better. No pitch, no obligation.

Call 07410 907 104 Book a consultation