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What's broken in your Google Ads account?

Most accounts are a mess. Broken tracking. Keyword overlap. Bad copy. Targeting too broad or too narrow. Audiences set up wrong. Someone clicks on your ad and you don’t even know if they did anything useful.

An audit finds all of it. I’ll dig through your account, find the waste, spot the tracking gaps, and give you a clear report of what to fix and how much you could save.

What an audit covers

You don't have to hire anyone

This is a diagnostic. You get a report. You can do the fixes yourself, hire someone, or ignore it. No obligation. Just clarity.

Why audits matter (and why you probably need one)

Google Ads is cheap to turn on and expensive to run badly. A lot of account managers keep things ticking over because maintenance is easier than strategy. A lot of DIY setups are just wrong from the start. Either way, an audit stops you burning money before it’s too late.

I’ve done dozens. Most save clients somewhere between 15 and 40 percent of spend by cutting obvious waste. Some reveal that ads aren’t the right channel at all. Both are worth knowing.

How the audit works

  1. AccessYou give me read-only access to Google Ads. Takes five minutes. I can see everything I need.
  2. DigI spend 4-6 hours going through your account. Campaign setup, conversion tracking, keywords, copy, historical performance, everything.
  3. ReportYou get a detailed write-up with findings, priorities, and specific fixes. Clear, actionable, no fluff.

Common audit findings

Conversion tracking is completely broken. Keywords are doing the job of five keywords each. You’re bidding on branded searches just to lose to your competitors. Your landing pages don’t match your ad copy. The device targeting is backwards. You’re showing ads at 2am to people who don’t buy then. All of these are fixable. Most are obvious once someone looks.

Frequently asked questions

How much does an audit cost?

Price depends on account complexity. Small account might be £300, large one could be more. I’ll give you a quote on a call after a quick chat about your setup.

Do you work with businesses in Tynemouth and County Durham?

Yes. I work entirely remote. An audit is read-only access and a conversation, so location is irrelevant. Works the same whether you’re in Tynemouth, Newcastle, or Cornwall.

What if the audit suggests hiring you for ongoing work?

Then we can talk about that. But it’s not assumed. The audit stands alone. You get the findings either way.

How long does an audit take?

About two weeks from start to report. I’ll need access to your account and a quick call to ask context questions. Then I dig and send you the write-up.

What if there's nothing actually wrong?

That’s useful to know. If your account is solid, the audit will say so. Happens maybe 20% of the time.

Can you audit my competitor's account?

No. I audit accounts you own or have permission to access. That’s it.

Find out exactly what's happening with your Google Ads spend

Request an audit. Tell me a bit about your account and current spend. I'll review your situation and quote you a fixed price, then we dig in and you get clear findings.

Call 07410 907 104 Request a PPC audit