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What's in an audit

A PPC audit is a deep dive into your Google Ads account to find money leaks and missed opportunities.

We review account structure, bid strategy, audience setup, conversion tracking, ad copy, landing pages, and competitor landscape. We look for poor performers you should pause, missing keywords, tracking that’s broken, and structural changes that could lower your cost per acquisition.

You get a written report with findings, priorities, and recommendations. No sales pitch. No obligation to hire us after.

Common issues we find

How the audit works

  1. You grant accessWe need read access to your Google Ads account (no passwords shared; we use Google’s authorisation flow).
  2. We dig deep1–2 weeks reviewing account structure, performance data, tracking, landing pages, and search terms.
  3. You get a reportWritten report with findings, screenshots, recommendations ranked by impact. Clear, jargon-free.
  4. Optional debrief callWalk through findings and next steps. Then you decide: hire us, fix it yourself, or move on.

Who should audit

Get an audit if you’ve been running Google Ads for 3+ months and ROAS is flat or declining. Or if you hired someone new and you’re not sure they’re competent. Or if you’re spending £1,000+/month and want to check for waste.

South Shields ecommerce and home services businesses often find audits valuable because ad spend is high, but structure issues stay hidden until reviewed. One audit can save months of wasted budget.

The audit is honest

Sometimes audits show your ads are actually fine. If performance issues are in product, pricing, or landing page, not ad strategy, we’ll tell you that too. Not every issue is fixable in Google Ads.

Frequently asked questions

How much does an audit cost?

We quote based on account size and complexity. Small accounts (under £2,000/month spend) are at the lower end; larger accounts more. Book a call and we’ll give you a number, usually with a fixed price upfront. No surprises.

How long does an audit take?

Usually 2 weeks from when you grant access. If we need clarification on your business or product, it might stretch to 3 weeks. Urgent audits can be faster by arrangement.

What happens after?

You get the report. You can act on it yourself, hire us to fix it, or get a second opinion from someone else. We don’t push you toward a sale. If you want a debrief call to go through findings, we include that.

Do you work with South Shields and County Durham businesses?

Yes. We’re remote-only, so location doesn’t matter. Audit findings are always actionable regardless of where you are.

Can you audit if I use an agency already?

Yes. Sometimes businesses want a third-party review of their current vendor’s work. We’ve done plenty of those. Feedback is confidential unless you share it.

What if the audit shows major problems?

That’s actually useful. Knowing the problem is half the fix. We’ll prioritise recommendations — some fixes take a day, others need a campaign rebuild. You decide what to tackle first.

Get clarity on your Google Ads

An audit finds wasted spend and growth bottlenecks. You'll know exactly what's working, what isn't, and what to fix first. Request one today.

Call 07410 907 104 Request a PPC audit