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What an audit diagnoses

The audit process

  1. I review your accountFull access to Google Ads, Google Analytics, and conversion tracking setup. I look at campaigns, keywords, ad copy, bid strategies, and historical performance.
  2. I identify the gapsRed flags, missed opportunities, and the low-hanging fruit. Prioritised by impact and effort to fix.
  3. You get a written reportSpecific findings, why each matters, and a ranked roadmap for fixes. No fluff, no trying to upsell; just facts.

Most audits find waste

Even well-managed accounts have gaps—a keyword match type that drifted, a competitor that’s been negated everywhere but Search Partners, conversion tracking that stopped working three months ago. An audit surfaces that. For businesses in Kirkby in Ashfield, Mansfield, and across Nottinghamshire, clarity on ad spend efficiency matters.

Who needs an audit

What happens after the audit

You get the report. Then it’s your choice—implement the fixes yourself, ask me for help, hire me to manage it, or do nothing. I don’t pressure you to hire anything after. The audit is useful on its own. If you want ongoing help, we talk about options and pricing. If you don’t, no hard feelings.

Frequently asked questions

How much does an audit cost?

Price depends on account size and complexity. I quote after an initial call. No hidden fees or surprise invoices.

How long does it take?

Audit itself takes a few hours. Report writeup another day or two. You get it within a week typically.

Can you give me findings on a call instead of a written report?

I can do both. A call walkthrough is useful; a written report is better because you can refer back to it and share with your team.

What if you find everything's fine?

I’ll tell you that too. Better to pay for an audit that says ‘you’re good’ than stress about imaginary waste.

Can you recommend other services after the audit?

Absolutely. If the findings suggest you need ongoing management or strategy consulting, I’ll explain the options. But I won’t push you toward anything you don’t need.

Do you work with accounts outside Nottinghamshire?

Yes—I audit accounts across the UK. Doesn’t matter where you are; the work is the same.

Get clarity on your Google Ads performance

Book a quick call to discuss your account size and concerns. I'll give you a quote and timeline for the audit. Phone 07410 907 104.

Call 07410 907 104 Request a PPC audit