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What a PPC Audit Finds

Your Google Ads are running. But are they efficient? A PPC audit is a one-off diagnostic—I look under the bonnet, find wasted spend, identify tracking gaps, spot missed keywords, and give you a clear list of fixes. It’s not a full strategy overhaul, it’s a deep inspection.

What I Check in an Audit

You Get a Written Report

Not a 50-page PDF full of fluff. A clear, actionable document: what’s working, what’s broken, and what to do about it. Ranked by impact—fix the biggest waste first.

How an Audit Works

  1. You grant accessI need read-only access to your Google Ads and Google Analytics (if you use it). Takes 5 minutes.
  2. I auditTypically 4–6 hours depending on account size. I review every part, model out performance, hunt for inefficiency.
  3. You get a reportClear findings, prioritised fixes, estimated impact, brief video walkthrough optional. No obligation to hire me for ongoing work.

When to Get an Audit

You’re spending £3,000+ monthly on Google Ads and want to know if your money’s working as hard as it could. Or you’re new to ads and want baseline feedback before scaling. Or you’ve switched vendors and want a neutral look at your setup. Whoever you are in Sutton in Ashfield or across Nottinghamshire—an audit is a sensible first step.

No Lock-In, No Upsell

An audit is one-off. You pay for the audit, you get the report, you implement it yourself or give it to your agency. I’m not trying to sign you into a retainer. If the report is good and you want ongoing help, great—but no pressure.

Frequently asked questions

How much does an audit cost?

Quoted on a call after I understand your account size and complexity. Typical audit is a few hours; I’ll give you a fixed price upfront.

Do you need Google Analytics access?

Preferred, so I can see if conversions in Ads match conversions in Analytics. But Google Ads data alone is fine if you can’t share GA.

What if my account is small?

Small is fine. If you’re spending £500–£1,000 a month, an audit makes sense if you suspect waste. Smaller than that, we can chat—may not need a full formal audit.

Do you do audits for Sutton in Ashfield local businesses?

Yes. I’ve audited local service businesses, traders, and ecommerce across Sutton in Ashfield and Nottinghamshire. Hyperlocal or regional campaigns—doesn’t matter.

How long does the audit take?

Audit itself is 4–6 hours depending on account complexity. I’ll have a report back to you within a week of getting access.

Will you recommend I hire you?

Honest answer: if your account is working fine, I’ll tell you that. If there are fixes you can DIY, I’ll say so. My job is to tell you the truth, not drum up business.

Get Your Ads Audited

Request an audit. I'll review your account, find the waste, and give you clear, prioritised fixes. No long-term commitment, no obligation.

Call 07410 907 104 Request a PPC audit