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Your Google Ads Audit — What's Actually Happening

You’re spending money on Google Ads. But how much is actually reaching the right people? How much is being wasted on poor targeting, weak keywords, or broken tracking?

An audit answers those questions. It’s a structured, one-off diagnostic that finds the most expensive problems and tells you exactly what to fix.

A PPC Audit Includes

No Obligation. Just Clarity.

You get the audit, you get the recommendations, and then you decide what to do next. No upsell. No pressure to hire ongoing management. If you want to go implement yourself, brilliant. If you want help, we can talk.

How an Audit Works

  1. You share accessRead-only access to your Google Ads account and analytics. Takes 2 minutes.
  2. Deep reviewI spend 8–12 hours depending on account size, digging into performance data, structure, and tracking.
  3. Detailed reportA written audit with findings, examples, and prioritised recommendations ranked by impact.
  4. Walkthrough callWe go through the report together. You ask questions, I clarify findings, and we discuss implementation options.

Perfect For…

…businesses in Brampton, Godmanchester, Huntingdon, and across Cambridgeshire who are spending on Google Ads but aren’t sure if they’re doing it right. Also ideal if you’re switching PPC providers — an independent audit tells you what actually needs fixing versus what the new agency is just selling you.

Frequently asked questions

What if I don't have tracking set up properly yet?

That’s actually a common finding. If your tracking is broken or incomplete, the audit will tell you exactly what’s missing and why it matters. Fixing tracking is often the highest-ROI improvement.

How long does a PPC audit take?

My review takes 8–12 hours. The report and walkthrough call are usually ready within 5–7 working days from when you grant access.

Will you find problems in my Brampton Google Ads campaigns?

Almost certainly. Most accounts have at least a few significant issues — wasted budget, tracking gaps, poor targeting, or weak bid strategy. The audit will tell you what to fix first.

Do you audit accounts for people outside of Cambridgeshire?

Yes, absolutely. Location doesn’t matter. I audit for businesses all over the UK — Brampton, Saint Neots, Ramsey, and nationwide. Remote audits are my standard.

What happens after the audit?

You get the report and recommendations. You can implement changes yourself, hire a different agency, or we can discuss ongoing support. No obligation either way.

How much does a PPC audit cost?

Pricing is quoted based on account complexity and size. Get in touch and we’ll give you a fixed-scope quote before you commit.

Find Out What's Wrong With Your Google Ads

Request a PPC audit. Get a detailed diagnosis of wasted spend, tracking gaps, and missed opportunities. Then decide what to do next.

Call 07410 907 104 Request a PPC audit