Book a Free Strategy Call →

What's included in a PPC audit

A complete diagnostic of your Google Ads account, GA4 conversion tracking, and the gap between spend and results.

I review account structure (campaigns, ad groups, keywords), ad copy and assets, audience targeting, conversion tracking (pixel accuracy, attribution), and competitor positioning. Then I identify what’s bleeding money, what’s working, and what’s untapped.

You get a written report with specific findings, priorities, and a cost estimate for implementation if you want me to execute. No pressure to hire me for anything; the audit is useful on its own.

Common audit findings

How an audit flows

  1. You grant accessGive us read-only access to your Google Ads account, GA4 (if you have it), and key business metrics (average order value, customer LTV, profit margin). Takes five minutes.
  2. Deep reviewWe spend a few hours digging: account structure, keyword health, ad performance, tracking accuracy, competitor landscape. We take notes on anything that smells wrong.
  3. Written reportYou get a PDF or Google Doc with findings, screenshots, priorities ranked by impact, and estimated cost to fix. We explain in plain English, no jargon.
  4. Optional debriefIf you want, we hop on a call to walk through findings, answer questions, and discuss next steps. Or you can take the report and act on it yourself.

No upsell, no obligation

The audit is fixed scope. You get a report and recommendations. Whether you hire someone to implement—me, your current agency, or your in-house team—is up to you. I’m not in the audit to hook you into a retainer; I’m in it to give you actionable intel.

Pricing

I quote audits individually based on account size and complexity. A small account (under £1,000/month spend) might run £400–£600. A larger account or one with tracking complexity might run £800–£1,200. We’ll give you a fixed price before we start. No surprises, no hourly rate creep.

Frequently asked questions

Will an audit tell me exactly how much money I'm wasting?

Yes, if the data supports it. If your tracking is solid and we can see conversions, we can quantify waste: e.g. “You’re spending £500/month on broad match keywords that drive zero sales.” If your tracking is broken, we’ll flag that and explain the impact.

How long does an audit take?

The work is usually done within five business days of you granting access. Writing the report adds another two or three days. If you want a debrief call, we schedule that when the report’s ready.

Can you audit if I'm not in a major city like London or Cambridge?

Absolutely. Godmanchester and rural Cambridgeshire markets have their own dynamics—lower population density, tighter local competition, different seasonality. That context matters for audit recommendations, and I account for it.

What if my account is really small—is an audit worth it?

Small accounts often have disproportionate waste—a few bad keywords or wrong audience settings can burn 30% of your budget. If you’re spending £500–£1,500/month, an audit usually uncovers something worth fixing. We’ll be honest on the call if it doesn’t make sense.

Who needs to authorise giving you access to our Google Ads account?

Whoever manages the account: owner, agency contact, or in-house PPC person. It’s read-only, so no risk; we can’t make changes, only view data.

What if the audit reveals I should shut ads down?

I’ll say so if that’s true. Sometimes Google Ads isn’t the right channel for a business, or the market’s too small, or the timing’s wrong. Better to know than to keep burning budget. And sometimes, an audit reveals you should shift budget to a channel that’s already working.

Request a PPC audit

Send me a message with your current monthly ad spend, what you're selling, and your biggest concern about your Google Ads. I'll give you a fixed quote for an audit within 24 hours.

Call 07410 907 104 Request a PPC audit