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Find out exactly where your Google Ads budget is going

Most Google Ads accounts I audit are leaking money in at least two or three places. Not because the business is careless — because the account was set up once and never properly reviewed, or because the agency running it isn’t asking the hard questions.

I’m Stevie Morris. I’ve spent 12 years auditing and building Google Ads accounts, managing over £2M in direct ad spend. A PPC audit is a fixed-scope diagnostic: I go through your account methodically, find what’s working, find what isn’t, and tell you exactly what needs to change.

What a PPC audit covers

No obligation, no upsell pressure

The audit is a standalone piece of work. At the end, you’ll have a clear report. You can act on it yourself, use your existing agency, or continue working with me. I’ll tell you honestly which makes most sense for your situation.

How the audit works

  1. Request a callWe talk briefly about your account, your goals, and what’s prompted the audit. I’ll quote you on the call.
  2. Access and analysisYou grant read-only access to your Google Ads account. I work through it methodically — campaigns, search terms, tracking, structure.
  3. Findings reportYou receive a clear written report: what I found, what it’s costing you, and what to do about it. Prioritised by impact.
  4. Debrief callWe go through the findings together so you understand what’s in the report and can ask questions.

Who gets the most value from a PPC audit

A Google Ads audit is most useful when you’re spending a meaningful amount and not confident the results are what they should be. Maybe your agency sends reports but you’re not sure the numbers add up. Maybe you’ve inherited an account and don’t know what state it’s in. Maybe spend has crept up but leads haven’t.

Businesses in Cambridgeshire — particularly trades, home services, and ecommerce — often find that a single audit pays for itself many times over by stopping wasted spend that’s been running for months.

Common findings in audits

Frequently asked questions

Do you audit Google Ads accounts for businesses across Cambridgeshire?

Yes — I work remotely with businesses anywhere in Cambridgeshire and the surrounding counties including Bedfordshire, Hertfordshire, Suffolk, Essex, and Norfolk. I only need read-only access to your Google Ads account.

How much does a PPC audit cost?

Audit pricing depends on account size and complexity. Book a call and I’ll give you a clear quote. There’s no obligation after the call.

Can you audit an account managed by my current agency?

Yes. I only need read-only access — your agency doesn’t need to be involved. The audit gives you an independent view of what they’re doing, which is often the point.

What happens after the audit?

You get a written findings report and a debrief call. After that, you’re free to act on it however you choose — yourself, your agency, or with me. There’s no pressure.

How long does the audit take?

That depends on account size and complexity. We’ll talk through timeline on the initial call before you commit to anything.

My account looks healthy in Google Ads reporting — do I still need an audit?

Possibly not — and I’ll tell you that honestly if it’s the case. But Google Ads reporting is designed to look positive. Duplicate conversions, inflated ROAS, and wasted spend on irrelevant searches often hide behind good-looking dashboards. An audit cuts through that.

Find out what your Google Ads is actually doing

Request an audit. We'll have a quick call, I'll scope the work and give you a clear quote, and you'll decide whether to proceed. No pressure, no obligation.

Call 07410 907 104 Request a PPC audit