Google Ads Audit for Huntingdon Businesses

Your Google Ads audit — in one call

You’re spending money on Google Ads, but you’re not sure where it’s going. Is your tracking set up right? Are you bidding efficiently? Is there waste hiding in your account? A PPC audit answers those questions.

This is not a sales pitch for ongoing management. It’s a diagnostic. We find the problems, I give you the report, and you decide what to do next. If you’re in Huntingdon, Godmanchester, Brampton, Saint Neots, or across Cambridgeshire, this works the same — I review your live account and give you clear, actionable findings.

What an audit covers

• Account structure — campaigns, ad groups, keywords. Are they organized for performance or built by accident?
• Bid strategy — is your bidding optimized, or are you overpaying for clicks?
• Ad copy — are your ads actually telling prospects why they should click? Do they match what people are searching?
• Landing pages — where do clicks go? Are they relevant to the search, or are people bouncing?
• Conversion tracking — what’s actually being tracked? What’s missing? Without proper tracking, you can’t optimize.

What you get from an audit

A written report breaking down what’s working, what’s not, and where the waste is. I’ll give you specific fixes: restructure this campaign, add these negative keywords, fix this landing page, check your tracking setup. Some fixes you can do yourself. Some might need an agency. Either way, you’ll have clarity.

The audit process

1. Book a callTell me about your business, current spend, and what you’re trying to achieve with Google Ads.
2. Grant accessYou give me read-only access to your Google Ads account. Takes two minutes.
3. I run the auditI dive into your campaigns, keywords, tracking, and performance data. This takes a few days.
4. Review the reportWe hop on another call. I walk you through findings, answer questions, and explain what to fix and why.

Who needs an audit

• You inherited a Google Ads account and don’t know if it’s any good.
• You’ve been running ads for a while but never had anyone check them.
• You switched agencies and want to know what the last agency left behind.
• You want to optimize before scaling spend in Huntingdon or your wider Cambridgeshire market.
• You’re planning a new campaign and want to make sure your tracking is solid first.