Google Ads Audit for Ramsey Businesses

What a PPC audit finds

Most accounts leak money. Bad keyword matching wastes clicks. Tracking is half-broken so you don’t know what converts. Bids are set manually year-round even though seasonal demand fluctuates wildly. A good audit finds these problems, quantifies the cost, and gives you a clear fix list. Mine does.

What we review

• Keyword strategy — matching types, negative keywords, search term reports
• Conversion tracking — is Google actually seeing your conversions?
• Campaign structure — are ad groups logical and properly built?
• Bidding strategy — manual, automated, CPC, target CPA — what are you using and is it right?
• Ad copy — relevance, completeness, extension usage
• Budget & spend patterns — are you spending on high-intent terms or wasting on noise?
• Audience targeting — in-market audiences, customer match, remarketing setup

How an audit works

1. You request an auditTell me a bit about your business and what your ads are meant to do.
2. I get accessYou grant me read access to your Google Ads account for 2–3 days.
3. Deep reviewI go through your entire account — structure, targeting, bidding, tracking, spend, ad copy — and take notes on what’s working and what’s not.
4. Audit callOne-hour call where I walk you through findings, show you the waste, and give you a prioritised action list.

Real outcomes from audits

I’ve found accounts where half the budget was going to keyword variants that don’t convert. Others where tracking was misconfigured and nobody knew what conversion actually meant. Some had old campaigns running alongside new ones, burning duplicate budget. The fixes are usually straightforward — they just need spotting first.

Common findings in Cambridgeshire and Ramsey accounts

• Tracking gaps — leads, purchases, or signups not properly tagged, so ROI reporting is guesswork
• Loose keyword matching — broad or phrase match keywords matching off-topic searches
• No negative keywords — spending on competitor names, generic terms, or irrelevant variations
• Bid strategy mismatch — manual bidding on volume keywords, or automated bidding chasing impressions instead of conversions
• Budget leaks — seasonal terms eating budget year-round when they’re only valuable three months a year