One-off diagnostic. Find wasted spend, broken tracking, and quick wins. Fixed scope, no lock-in.
Request a PPC auditYou’ve been running Google Ads for a while. Sales are okay, but you wonder if you’re throwing money away. A proper audit looks at seven things: bid strategy alignment, keyword waste, conversion tracking accuracy, ad copy performance gaps, landing page mismatches, audience segment overlap, and budget pacing. Most accounts have at least three of these broken. A one-off audit tells you exactly which, and gives you a prioritised list to fix yourself or hand to your team.
If you’re an ecommerce seller in Bromsgrove doing £500–£5,000/month in Google spend, an audit costs far less than the money you’re probably wasting. If you’re a trades business (plumbing, electrics, conservatories, windows) in Redditch or Droitwich bidding on keywords you don’t fully understand, an audit shows you exactly where to cut. Most clients recover the audit cost in the first 30 days by stopping wasteful spend alone.
This is a one-off diagnostic. You get the report, you own it, you decide what to do. If you want me to manage the account after, we can talk about that. If you want to fix it yourself or hand it to your team, fine. The audit stands alone.
In ecommerce, I usually find broad keywords that generate clicks without intent. In trades (West Midlands plumbing, electrics, windows), I find overbidding on keywords with high cost-per-lead and low conversion rate. In both, tracking is often broken—Google counts some conversions twice, misses others, or is tied to the wrong actions. A clean audit report prioritises these by impact. Usually, fixing the top 3 issues saves 20–40% of wasted spend.
From the time you grant access to the time I send the report: 2–3 weeks. I usually need a week of data review, then 3–5 days to write the full report.
I write for business owners, not Google Ads nerds. Each recommendation explains why it matters and what you’ll save. If you want a walkthrough of the report, I can do a quick call to talk through it.
I quote based on account complexity after an initial 15-min call. Call me on 07410 907 104 or book a call, and I’ll give you a fixed price before you commit.
Nationwide. Google Ads is digital; location doesn’t matter much. But Bromsgrove and nearby towns (Droitwich, Halesowen, Stourbridge, Birmingham) are where I do a lot of trades business audits, so I might spot opportunities you’d miss with a non-specialist.
You own the report. If you think a recommendation is wrong, we can discuss it, and I’ll clarify my reasoning. But the audit is your actionable document—you don’t have to do anything I suggest.
Yes. If an audit shows your account is poorly structured or not optimised, that suggests your current agency isn’t earning its keep. I’ll be blunt about it.
One-off audit. No lock-in. Fixed scope. Prioritised action plan you can execute yourself.
Call 07410 907 104 Request a PPC audit