A one-off Google Ads audit that shows you exactly where your budget is being wasted and what to do about it — no jargon, no upsell, no obligation to continue. Request a quote on a call.
Request a PPC auditMost ‘audits’ are thinly disguised sales tools. You get a traffic-light PDF showing everything red, a pitch for ongoing management, and not much else.
A proper audit is a diagnostic. It tells you what’s wrong, why it’s wrong, and what to do about it — in enough detail that you could act on it yourself if you wanted to. That’s what I deliver.
With 12 years in Google Ads and over £2M in ad spend managed directly, I’ve seen the same mistakes repeated across hundreds of accounts. An audit gives you a clear map of where your budget is leaking and where the real opportunities are sitting unused.
The audit is a fixed, standalone piece of work. At the end you’ll have a clear report with prioritised recommendations. Whether you act on it yourself, hand it to your agency, or engage me to help implement it — that’s entirely your call. I’m not going to pressure you either way.
The most common reason is a nagging sense that performance should be better. Spend has been ticking along, leads are coming in, but something doesn’t add up — the cost per enquiry feels too high, or a competitor seems to be getting more visibility despite a similar budget.
The second most common reason is a change in circumstances. A new product range, a new service area covering West Midlands or Herefordshire, or a switch from one agency to another. Before you scale or hand over the account, knowing exactly what you’ve got is sensible.
Occasionally it’s simpler than that: an account has been running on autopilot for a year and nobody has looked properly at what it’s actually doing.
I conduct audits for businesses based across Worcestershire — including Worcester, Redditch, Kidderminster, Bromsgrove, Droitwich Spa, Evesham, Malvern, and Pershore — as well as businesses serving customers across Staffordshire, Shropshire, Herefordshire, and the West Midlands.
All audit work is delivered remotely. You don’t need to be in any particular location for this to work, and the depth of analysis is identical regardless of where your business is based.
Audit pricing depends on the size and complexity of your account. I don’t publish fixed prices because a small account and a large multi-campaign account require very different amounts of work. Book a call and I’ll give you a clear quote once I understand what you’ve got.
A written report with prioritised findings and specific recommendations — not a generic checklist. You’ll also get a call to walk through the findings so you understand exactly what to do and why.
No. The audit is a standalone piece of work. Some clients do go on to work with me on an ongoing basis, but there’s no obligation. You’re free to act on the recommendations yourself, hand them to your existing agency, or do nothing — that’s your business.
Yes, and this is one of the most valuable uses of an audit. You get an independent view on whether your agency is making the right decisions. I’ll need read-only access to the account — your agency doesn’t need to be involved in granting that.
Yes. Many businesses in Worcestershire run campaigns targeting the West Midlands, Herefordshire, Shropshire, and beyond. The audit covers the full account regardless of geographic targeting.
Tracking is one of the most commonly broken things in Google Ads accounts and one of the most important to get right. The audit checks whether your conversions are being recorded accurately, whether there’s duplication, and whether the conversion actions you’re optimising toward actually match your business goals.
Request a PPC audit. We'll have a quick call to understand your account, and I'll send you a clear quote for the diagnostic review.
Call 07410 907 104 Request a PPC audit