One-off diagnostic review of your Google Ads account. Fixed scope, no obligation to continue. We find wasted spend, tracking gaps, and obvious wins.
Request a PPC auditYou get a thorough, independent review of your Google Ads account. I look for waste: duplicate keywords, bad negatives, broken tracking, misaligned bids, poor landing page experience, conversion lag. I’ll find what’s costing you money and what’s actually working. You get a clear report. After that, what you do is up to you. No obligation. No upsell.
I don’t pad audits with made-up problems to justify fees. If your account is solid, I’ll say so. If there’s waste, I show you exactly what it is and how much it’s costing.
Common findings: broad match keywords draining budget on irrelevant searches; missing negative keywords costing 10–20% of spend; landing pages that don’t match ad promises; conversion tracking that’s broken or incomplete; bid strategies spending recklessly on low-intent traffic; ad extensions that are outdated or missing. Most accounts have at least one of these. Most have several. That means wasted money. That’s what we find.
You might use the report to fix things yourself. You might hire someone to implement the changes. You might decide to work with me ongoing. Or you might decide your account is fine and not act on anything. All of those are valid. I’m not here to convince you to spend more on consulting — just to give you the truth so you can make the right decision for your business.
Price depends on account size and complexity. Small accounts might be £300–£500; larger or more complex ones might be £800–£1500. I’ll quote after a brief conversation about your account setup. No surprises.
Turnaround is usually 5–10 business days from the time I get access. I prioritise based on engagement.
Absolutely. Whether you’re running local Macclesfield or Greater Manchester campaigns, national campaigns, or ecommerce, the audit process is the same. I’ll flag any location-targeting issues, local keyword gaps, or area-specific performance problems.
That’s fine. The audit is yours to use how you see fit. Some clients use it to brief an agency. Some use it to negotiate fees down with their current provider. Some implement it themselves over time. The report is a tool for you.
No. An audit identifies waste and opportunities; implementing changes and seeing results takes time and ongoing optimisation. Some recommendations are quick wins (adding negatives); others take weeks to show statistically significant ROI improvement.
Then the report will say so. You might get a few minor tweaks, but mostly you’ll get confirmation that you’re doing well. That’s valuable too — sometimes you just need to know you’re on the right track.
Request an audit. Tell me a bit about your account, and I'll send you a quote and timeline. No obligation, no sales pitch — just an honest diagnostic.
Call 07410 907 104 Request a PPC audit