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What's in a PPC audit?

A PPC audit is a deep review of your Google Ads account. I’m looking for money leaks—keywords that look busy but never convert, tracking gaps that hide real performance, poor campaign structure that wastes your budget, and missed opportunities where you could outbid competitors.

Unlike ongoing management, an audit is a snapshot. You get clarity on what’s broken, what’s working, and what to fix first. Then you decide whether to implement changes yourself, hire someone to do it, or bring me on for ongoing oversight.

What I check during an audit

We find money left on the table

Most accounts I audit have at least one obvious efficiency gap—a campaign burning budget with no return, tracking that’s broken, or keywords nobody should be bidding on. Sometimes it’s tens of pounds per week. Sometimes it’s hundreds. An audit pays for itself fast.

Fixed scope, no surprises

I quote audits as a fixed fee based on account size and complexity. You know upfront what it costs. No additional charges mid-audit, no “we found more issues, that’ll be extra.” You get a deliverable—a written report with findings and prioritised recommendations—and a call to discuss next steps.

Audit timeline

  1. Access & initial reviewYou grant read-only access to your Google Ads account. I spend 4-6 hours reviewing campaign structure, keywords, performance data, and tracking setup.
  2. Deep analysisI dig into search terms, conversion data, and competitive positioning. I build a list of issues, ranked by impact and ease of fix.
  3. Report & debriefYou get a written report with findings and recommendations. We hop on a call to discuss priorities and next steps—whether that’s a quick fix you can do yourself or a larger rebuild.

After the audit

The report is yours. You can implement recommendations yourself, hand them to your current team, or ask me to run the changes for you. Some clients use an audit as a one-time health check; others book a follow-up month of management to implement fixes. No obligation either way.

Frequently asked questions

How much does a PPC audit cost?

Pricing depends on account size and complexity. Get a tailored quote on a discovery call—I’ll explain what’s involved and what you’ll get.

How long does an audit take?

The analysis phase takes 4-6 hours spread over a few days. You’ll get a report within a week, plus a follow-up call to discuss findings.

Do you audit Google Ads accounts for businesses in Camelford?

Yes. I work remote across the UK, so location is irrelevant. As long as you have a Google Ads account and can grant access, I can audit it.

What if the audit finds major issues mid-way through?

I’ll flag them early and adjust my recommendations. The scope of the audit doesn’t change—you’ll just have a clearer picture of what needs fixing.

Can I implement the findings myself?

Absolutely. My report is written clearly, with step-by-step recommendations. If you’re comfortable in Google Ads, you can do it. If not, I can handle the implementation as a separate engagement.

What's the difference between an audit and ongoing management?

An audit is a snapshot—you get clarity on what’s broken and what to do about it. Management is continuous—I’m in your account weekly, adjusting bids, pausing underperformers, and optimising for ongoing growth. Pick audit if you want a diagnosis; pick management if you want hands-on guidance.

Worried your ads aren't as efficient as they should be?

A targeted audit will pinpoint exactly where money is leaking and what quick wins exist.

Call 07410 907 104 Request a PPC audit