Second opinions, strategic audits, and ongoing advisory from someone who's managed £2M+ in ad spend.
Book a consultationYou already have someone running your Google Ads—maybe it’s an agency, a team member, or you’re doing it yourself. But you’re not sure if they’re doing it right. Or you’ve hit a plateau and need fresh eyes. That’s where fractional consulting makes sense.
I don’t replace your current operator. I advise them. Or I advise you directly. Either way, you get a senior perspective without the cost of full-time management.
Advisory is different from management. I’m not logging in daily to adjust bids. I’m reviewing your strategy, spotting blindspots, and guiding whoever’s in the day-to-day. Some clients have me on retainer for quarterly calls; others need a one-time audit plus a follow-up month later. Depends on what you need.
If you’re running ads yourself, I can validate your approach and catch issues before they become expensive. If you’re with an agency, I can be your internal expert sounding-board.
I charge based on value and scope, not time spent. A one-off audit is one price. A quarterly retainer is another. No hourly billing, no surprise invoices. We agree on the scope upfront.
Yes. Agencies often bring me in to validate strategy or handle tricky accounts. I’m comfortable working alongside your in-house team and pulling in experts where needed.
It depends on scope. A one-off strategy call is different from a full account audit, which is different from a quarterly retainer. Start from £300/month for ongoing fractional support, or I quote on a call for fixed-scope work.
Account audit, competitor analysis, tracking review, and a prioritised list of changes. You get a written summary plus a follow-up call to discuss implementation.
That’s up to you. Some clients check in monthly; others quarterly. Some have me on a retainer for on-demand advice. Most benefit from regular touchpoints, but we’ll tailor it to your pace and budget.
Absolutely. That’s the most common starting point. Share your account, and I’ll audit everything—structure, keywords, bidding, tracking, creatives—and give you a clear picture of what’s working and what’s not.
We’ll identify the root cause—bad keywords, poor targeting, weak creatives, tracking gaps, or budget misalignment. Then I build a fix. Some issues need a quick pause; others need a rebuild. Honesty first, always.
Let's talk through your current setup and identify what's holding you back from better returns.
Call 07410 907 104 Book a consultation