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Expert second opinion, not another agency

You’ve got someone running your Google Ads. Maybe they’re doing okay. Maybe you’re not sure. I come in as your senior strategist—auditing, advising, and sitting in on the big decisions.

I specialise in spotting wasted spend, closing tracking gaps, and repositioning campaigns that look busy but aren’t profitable. Twelve years of Google Ads experience. Two million pounds of direct ad spend managed. That means I’ve seen what works and what doesn’t, and I’m honest about both.

What fractional PPC consulting looks like

This is not a full managed service

You’re keeping your current provider or managing in-house. I’m the expert in your corner, auditing work, advising on strategy, and flagging problems before they cost you money. If you decide you want me to take over day-to-day, we’ll talk about that separately.

Who benefits most

Ecommerce brands who want to check in with a senior strategist without switching agencies. Home services businesses scaling from local to regional. Anyone spending real money but unsure if their current setup is optimal.

I work with businesses across the North West, including Chorley, Preston, Wigan, and beyond. UK-wide remote, so location is irrelevant.

How we start

  1. Book a consultation30 minutes. Tell me your niche, current setup, and what you want advice on.
  2. Initial audit (if relevant)I review your account and provide high-level findings: what’s working, what’s leaking money, quick wins.
  3. Scope and feeAgree on the cadence (monthly, quarterly, ad-hoc) and the package. Pricing quoted on the call.

Frequently asked questions

How does this differ from hiring a full managed agency?

You keep your current provider running the day-to-day. I audit their work, advise on strategy, and challenge decisions. Cheaper than full management, faster than flying blind. Works well if your current provider is solid but you want a second opinion.

Do you work with businesses in Chorley?

Yes. I’m UK-wide and remote, so I work with Chorley-based businesses regularly, as well as across Greater Manchester, Lancashire, and beyond. Your location doesn’t matter.

What's the cost?

Depends on what you need. A simple quarterly strategy call is different from monthly audits and troubleshooting. Book a consultation and we’ll scope it together. Starting point is from £300/month, quoted upwards based on scope.

Can you help us hire a better agency?

Indirectly, yes. If I audit your account and identify what’s wrong, I can usually tell you what kind of expert you need and what to look for in a pitch. I’m not going to recommend a specific agency, but I’ll give you the framework to choose wisely.

What if I just want an audit, not ongoing advice?

That’s fine. Book a consultation and I’ll scope a one-off audit. Usually delivered as a call or a short written report with actionable findings.

How often will we talk?

That’s up to you and your needs. Monthly calls for ongoing strategy? Quarterly check-ins? Ad-hoc when you hit a problem? We agree on the cadence and you only pay for what you use.

Want expert PPC advice without changing agencies?

Let's start with a consultation. Tell me about your account and what you need. I'll give you honest feedback and a proposal.

Call 07410 907 104 Book a consultation