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You don't need another full-service agency. You need a skilled second opinion.

Maybe you run your own Google Ads but doubt yourself on strategy. Maybe your agency is okay but not great, and you want someone to sense-check their work. Maybe you’ve just scaled and need fractional senior expertise without the £5k/month retainer. That’s fractional PPC consulting: strategy, oversight, and hands-on fixes without replacing your existing setup.

How fractional PPC works

When fractional makes sense

You’re getting leads or sales but suspect you’re leaving money on the table. Your current agency won’t change strategy. You’re managing ads yourself but hitting a ceiling and don’t want to hand it all over. You’re ecommerce or home services and need someone who speaks that language. You’re in Cumbria, Dalton, Barrow, or anywhere else—geography doesn’t matter for remote advisory.

The process

  1. Strategy callWalk me through your current setup, goals, and pain points. I ask hard questions and listen.
  2. AuditFull review of your Google Ads account: keywords, audiences, bidding, creative, tracking. Written findings with priorities.
  3. Recommendations & planHere’s what to test, what to pause, what to build. You decide what to implement and when.
  4. Ongoing monthly callsReview results, adjust strategy, tackle new challenges. Hands-on support between calls.

Pricing: from £300/month

Fractional consulting starts at £300/month. For a tailored quote—if you need more hours, deeper strategy work, or custom scope—book a call and we’ll discuss. Hourly advisory also available if you prefer project-based work.

Frequently asked questions

What's the difference between this and full management?

Full management: I own the accounts and make all changes. Fractional consulting: you own the accounts and make changes (or your team does), and I advise. You stay in control. It’s cheaper and good if you want to build in-house expertise or keep hands on your data.

Do you work with businesses in Dalton in Furness?

Yes. I work with clients across the UK, including Cumbria. Whether you’re in Dalton, Barrow in Furness, Kendal, or anywhere else, remote consulting works fine. We meet monthly on video calls.

Can you audit my current Google Ads account?

Yes. That’s usually the first step. I’ll review your keywords, audiences, bidding, tracking, and creative. I’ll highlight what’s working and what’s draining budget. Audit is included in the first strategy call.

What if I need hands-on changes made, not just advice?

I make them. If your account needs a keyword strategy overhaul or audience rebuild, I do it and explain why. You’re not left to figure it out alone.

Do I need to give you full account access?

Yes, typically—so I can audit and make recommended changes. You maintain full ownership of your Google Ads account and can remove my access anytime.

Is this better for ecommerce or home services?

Both work. I specialise in those two niches. If you’re running Google Ads for a trades business, ecommerce store, or service business, fractional consulting fits well.

Start with a free consultation.

Tell me about your current Google Ads setup and where you're stuck. We'll talk through options and whether fractional consulting is the right fit.

Call 07410 907 104 Book a consultation