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When to bring in a second opinion

You’ve got someone managing your Google Ads—maybe an agency, a freelancer, or you’re doing it yourself. But you’re not sure if they’re actually optimising or just keeping the lights on. Performance plateaued. Budget creep. Ad quality declining. Or you just want a senior perspective on what’s working and what isn’t.

That’s the consulting brief. I review your strategy, validate your approach, spot gaps, and give you clear recommendations. You decide what to do.

What this covers

Honest diagnosis, no ego

If your ads are working well, I’ll tell you. Not everything needs fixing. But if there’s waste or misalignment, you’ll know exactly where and why.

The fractional model

From £300/month, I can also act as your fractional PPC director—available for monthly strategy calls, ad review, or spot audits. This works for businesses that have someone running ads but want ongoing senior oversight without handing over the account entirely.

Denton & across Manchester

I work with businesses across Greater Manchester—Denton, Hyde, Woodley, and further afield. Most of my work is remote. Whether you’re local or not, the audit is the same: a no-nonsense look at your Google Ads and what’s actually happening with your budget.

Frequently asked questions

How long does a consultation take?

Depends on the scope. An initial strategy call is 30 minutes. A full audit takes 2–4 hours of my time, delivered as a detailed report with recommendations.

Will you tell me to switch agencies?

If your current provider is genuinely no good, yes. But most of the time, the issue is gaps in strategy or setup, not bad intent. I’ll be honest either way.

What does 'from £300/month' cover as a consultant?

That’s the base for fractional advisory—monthly strategy call, ad review, and recommendations. A one-off audit is a fixed quote based on your account size; I’ll give you that after our initial call.

Can I hire you to take over my account after the audit?

Yes. Many clients do. If the audit shows a need for hands-on management and you want to switch, we can transition to the managed service.

Do you work with agencies or just direct clients?

Both. I consult for smaller agencies that need senior expertise on complex accounts, and I work directly with ecommerce and home services businesses across Greater Manchester.

I'm in Denton—how does this work remotely?

Everything is screen-share, email, and phone. No in-person needed. You get the same senior insight as if I were at your desk.

Get clarity on your Google Ads

Book a consultation. We'll discuss your account, scope the work, and I'll give you a proposal. No obligation.

Call 07410 907 104 Book a consultation