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What a PPC audit finds

Most Google Ads accounts leak money. Bad keyword targeting, broken conversion tracking, bids bleeding on low-intent searches, landing pages that don’t match ad copy. A PPC audit cuts through the noise. We look at your account end-to-end—campaigns, keywords, bidding, landing pages, conversion tracking—and tell you exactly what’s working and what’s wasting budget.

What we audit

No obligation model

You get the audit report with clear findings and priorities. What you do with it is up to you. We can implement recommendations, hand the report to your team, or you move on. The audit stands alone—no pressure to hire us for ongoing work.

Honest diagnosis

If your account is actually fine and spend is clean, we say so. If it’s a disaster, we tell you what’s broken and how much it’s costing you. We give you data, not hype.

The audit process

  1. Scope callWe talk about your business, current spend, and what you’re trying to understand.
  2. Deep analysisWe audit every corner of your account—campaigns, keywords, tracking, landing pages, bidding.
  3. Findings callWe walk you through the report, explain what’s working, what’s broken, and recommended fixes.

Frequently asked questions

What's included in a PPC audit?

A complete account review: structure, keyword strategy, bidding, landing page quality, conversion tracking setup, and reporting accuracy. You get a written report with findings and a call to walk through it.

How long does an audit take?

Depends on account size, but typically 3–5 days from when we get access. We do the analysis, write the report, then schedule a findings call with you.

Do I have to act on the findings?

No. It’s a one-time diagnostic. You get recommendations; what you do with them is your call. We’re happy to implement them, hand the report to your team, or walk away.

Can you audit Ely and Cambridgeshire accounts?

Yes. We’re UK-wide remote. If your account is in Google Ads and you can grant us access, we can audit it, whether you’re in Ely, Cambridge, Downham Market, or anywhere in the region.

What if my tracking is broken?

That’s usually what we find. Broken or incomplete tracking means you can’t trust your data. The audit highlights exactly what’s missing, and we can recommend fixes—either we implement them, or your team does.

Discover what's actually wrong with your Google Ads

An audit is a one-time fixed-scope assessment. Get clarity on waste, opportunity, and next steps—no commitment required.

Call 07410 907 104 Request a PPC audit