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Most Google Ads accounts leak money

Broken conversion tracking. Keywords bidding against each other. Landing pages that don’t match the ad. Ad spend on searches that will never convert. Your competitors know this. That’s why they audit regularly.

What a Google Ads audit reveals

I do a systematic review of your entire account — keywords, ad groups, campaigns, landing pages, conversion tracking, and competitive bidding landscape. I’m looking for three things: where you’re wasting money, where you’re leaving money on the table, and whether your conversion data is actually correct.

Most businesses don’t know what their real cost per acquisition is because their tracking is broken or incomplete. That alone is worth fixing.

What I audit

The audit process

  1. You grant accessRead-only access to Google Ads and Google Analytics. Takes five minutes.
  2. I review everythingI spend several hours auditing campaigns, structure, keywords, landing page experience, and conversion data.
  3. Audit reportYou get a written report ranking issues by impact, with specific recommendations for each one.
  4. Strategy callOptional. We discuss the findings, prioritise fixes, and talk through implementation.

For businesses across Cambridgeshire and beyond

Whether you’re in Soham, Cambridge, Bury St Edmunds, March, or any neighbouring town, the audit is the same rigorous analysis. I look at your account objectively — no bias, no sales pitch, just honest diagnostics and recommendations you can act on.

Frequently asked questions

What's the cost of an audit?

I’ll quote that on a call after I understand the size and complexity of your account. Typical audits range widely depending on how much is broken and how much analysis is needed.

Do I have to implement your recommendations?

No. The audit is yours. You decide what to do with the findings. Some clients use it to hire someone else. Some implement it themselves. Some just want to understand their account better.

How long does an audit take?

The review takes me 5-10 hours depending on account size. You get the report within a week of granting access. If you want a strategy call after, we schedule that when you’re ready.

Can you audit my account if I'm based in Soham or elsewhere in Cambridgeshire?

Yes. I audit accounts remotely regardless of location. Your business could be local or national; the audit process is the same.

What if your audit finds my ads are working fine?

I’ll tell you that honestly. Sometimes accounts are well-optimised and there’s not much to fix. More often, there are small wins that add up to bigger revenue.

Find out what's actually happening in your Google Ads account

Get a detailed, honest audit with specific recommendations. No fluff. Just diagnostics.

Call 07410 907 104 Request a PPC audit