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Your ads could be bleeding money without you knowing it.

Broad match keywords pulling in irrelevant traffic. Ads running to the wrong landing pages. Conversion tracking misconfigured or missing entirely. Campaign budgets auto-spending on low-intent searches.

Most businesses in Downham Market and across Cambridgeshire don’t find these leaks until someone senior actually looks. That’s what a PPC audit is for: a deep, fixed-scope diagnostic that finds the gaps and tells you exactly what’s happening.

What a PPC audit covers

What you actually get

Not a generic audit checklist. A real document with real numbers: where you’re leaking money, what’s working surprisingly well, what’s missing, and a ranked list of fixes you can implement immediately or hand to your team. I focus on the high-impact stuff — the changes that’ll move your ROAS.

The audit process

  1. InformationYou give me access to Google Ads and (ideally) analytics. I need 30 days of data minimum to spot real patterns.
  2. Deep dive5–7 days. I review account structure, keywords, ads, tracking, and competitive context. Lots of detail work here.
  3. Report and callI send a written report with findings and prioritised recommendations. Then we hop on a call to walk through it and answer questions.

Fixed scope. One fee. No pressure to continue.

This is a diagnostic. After the audit, you can implement fixes yourself, hire someone else, or book follow-up work with us. Zero obligation.

Frequently asked questions

How much does a PPC audit cost?

Depends on account complexity, size, and how far back we need to look. Quote on a call. Typical audits for small-to-medium accounts run £500–£2,000.

How long does it take?

About a week from start (you grant access) to finish (you get the report). Then we schedule a debrief call within a few days.

Do I need to be based in Downham Market?

No. I work with businesses across Cambridgeshire and the UK remotely. Location doesn’t matter; data does.

What if I don't like the results?

They are what they are — the audit is honest. If you think something’s wrong with my findings, we discuss it on the debrief call. But I don’t soften the truth to please clients.

Can you implement the recommendations?

Yes, but it’s optional. After the audit, you’re free to act on it yourself, hire someone else, or book me for implementation. Some clients just want the audit; others want ongoing support.

What if my account is really broken?

That’s actually useful to know. A broken account can mean huge opportunity — fixing the basics can sometimes double ROAS. The audit will show you exactly what needs to happen.

Want to know what's actually happening in your Google Ads?

Request an audit. We'll scope the work, agree on timeline and fee, and give you a clear, honest assessment of where you stand and what matters most.

Call 07410 907 104 Request a PPC audit