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Find the waste in your Google Ads

You’re running Google Ads. But are you getting your money’s worth?

A PPC audit looks at your whole setup — campaign structure, keywords, audiences, bids, conversion tracking — and spots what’s leaking money. Maybe you’re bidding on keywords that never convert. Maybe your tracking is broken and you’re blind to what actually works. Maybe your ads are going to the wrong landing pages.

I’ll find it, show you the impact, and give you a roadmap to fix it.

Why audits matter in Essex

Chipping Ongar and the wider Essex market are competitive. Clicks cost more. Every wasted pound is a missed opportunity. A good audit often finds 20–40% of spend going toward poor performers. Fix that, and suddenly your money works much harder.

What an audit covers

What you get

A written report (or video walkthrough, your choice) that covers: what I found, the impact in pounds (not percentages), the top 3–5 quick wins, and a roadmap for longer-term improvements.

You get the report. What you do with it is up to you — fix it yourself, hire someone, or ask me to do it. No strings attached.

Audit process

  1. Account accessYou grant me view-only access to Google Ads and Google Analytics (if applicable).
  2. Deep analysisI spend 6–8 hours reviewing performance data, keywords, audiences, tracking, and competitive intelligence.
  3. Findings reportWritten report or video walkthrough covering findings, impact, and top recommendations.
  4. Debrief call (optional)Walk through findings together and answer questions. Or go straight to the report.

Frequently asked questions

How much does an audit cost?

Scope varies. Book a call with details of your current spend and what you’re trying to optimise, and I’ll give you a quote.

Do I have to hire you to fix the issues you find?

No. You get the audit, the findings, and recommendations. You’re free to fix it yourself, hire someone else, or ignore it. It’s yours to use as you see fit.

I'm based in Chipping Ongar. Will you understand the local market?

Yes. I’m familiar with Essex and the wider London commuter belt. Chipping Ongar’s high CPCs are driven by London-level competition, and that shapes the strategy.

What if my tracking is broken?

I’ll spot it and tell you exactly what’s broken and how to fix it. Broken tracking is one of the most common audit findings — you can’t optimise what you can’t measure.

How long does an audit take?

Analysis takes me 6–8 hours. You’ll have the report within 5–7 working days of granting access.

Can you audit Google Shopping or Performance Max, or just Search campaigns?

I audit Search, Shopping, and Performance Max. If it’s running in your Google Ads account, I look at it.

Get clarity on your Google Ads spend

Book a discovery call. Tell me about your current ads and what's bothering you, and I'll give you a quote for an audit.

Call 07410 907 104 Request a PPC audit