Google Ads Audit for Hoddesdon Businesses

What a PPC audit covers

I spend a few hours in your Google Ads account looking for money on fire. I check keyword match types, ad copy and extensions, audience targeting, device bids, geographic scope, conversion tracking, ad schedule, budget allocation, and competitive bidding. Then I write a report: here’s what’s working, here’s what’s wasted, here’s what to fix.

The audit checklist

• Keyword setup — are match types out of control? Are you bidding on junk searches?
• Ad copy — CTR too low? Headlines and descriptions doing their job?
• Audience targeting — are you reaching the right people, or blasting cash at everyone?
• Device strategy — mobile bids wrong? Desktop wasting budget?
• Geographic targeting — serving ads outside your service area?
• Conversion tracking — is it set up? Is it accurate?
• Ad schedule — are you bidding 24/7 when most conversions happen 9–5?

Fixed scope, no obligation

An audit is a snapshot: I review, I report, done. You get the findings and recommendations. If you want me to implement the fixes or take over ongoing management, we talk about that separately. If you want to hire your cousin’s nephew to fix it, that’s fine too. The audit stands alone.

Common audit findings

• Overly broad keywords — catching unrelated searches, inflating CPC
• No negative keywords — or a weak list that’s years old
• Poor ad copy — low CTR means higher CPC for fewer clicks
• Lazy audience setup — targeting ‘people interested in your category’ instead of actual customers
• Conversion tracking misconfigured — no data, wrong data, or partially tracked
• Ad schedule overkill — paying top dollar for midnight clicks that convert at 2%