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Most Google Ads accounts are leaking money

Not broken. Just inefficient. Bad keyword matching. Wasted clicks. Tracking gaps. Bid strategies set on autopilot three years ago. It adds up. For many businesses, fixing these gaps is the difference between a profitable channel and a constant drain.

What a PPC audit uncovers

Audit scope & deliverable

We pull 3–6 months of performance data, review your account structure, check your tracking setup, and write a report. You get a clear breakdown of issues found, estimated impact, and a prioritised roadmap to fix them. No obligation to hire us after — audit results are yours to act on.

Audit process

  1. Discovery callYou give me access to your Google Ads account. I ask about your business model, margins, and current performance pain points.
  2. Deep analysisI review account structure, bidding, keywords, tracking, and creative. I pull performance data and identify inefficiencies.
  3. Written report & debriefYou get a detailed report with findings, estimated waste, and a prioritised action plan. We debrief findings on a call.

Best for businesses already running ads

If you’ve been running Google Ads for 6+ months, this audit will show you gaps you can’t see from inside the account.

Frequently asked questions

How much does a PPC audit cost?

Price depends on account size and complexity. Book a call and tell me about your setup — I’ll give you a quote after we discuss scope.

How long does an audit take?

Usually 1–2 weeks from access to report delivery, depending on account size and complexity.

Do you do audits for businesses in Merthyr Tydfil specifically?

Yes. We’ve audited accounts for businesses across Mid Glamorgan, from Merthyr Tydfil to Aberdare, Ebbw Vale, Caerphilly, and beyond. Local or remote — same audit process.

What if the audit finds nothing wrong?

Honest answer: sometimes accounts are already well-optimised. If that’s the case, the report will say so. You won’t get recommendations you don’t need.

Can you audit if I use a different agency?

Yes. You stay with your current agency — this is just a diagnostic to see if there’s opportunity being missed.

Do audits cover ecommerce and home services?

Both. I audit ecommerce product ads, D2C brand performance, and home services lead gen equally well. The methodology is the same; the insights differ by industry.

Ready to see where your ad spend is leaking?

A good audit uncovers thousands of pounds of wasted clicks. Let's talk about your account and what you need to know.

Call 07410 907 104 Request a PPC audit