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The Audit: What's Actually Happening With Your Ad Spend?

Most Google Ads accounts have the same problem: wasted spend. Not because the setup is evil, but because nobody’s actively hunting for it.

Bid strategies set too aggressively. Keywords triggering ads on irrelevant searches. Landing pages sending qualified clicks to dead-end pages. Conversion tracking broken or missing. Audiences overlapping. Budgets hitting daily caps before the best hours kick in.

Most of it’s invisible until you look. That’s what an audit does: make the waste visible and tell you what to fix and in what order.

What The Audit Covers

Why Hailsham Matters Here

If you’re trading in Hailsham or East Sussex, you’re in a high-competition market. CPCs are London-level. That means every wasted click costs more. An audit that saves 20% in waste doesn’t just give you better ROAS—it can be the difference between profitable and struggling.

Fixed Scope, No Upsell

The audit is a one-off. You get findings, recommendations, and a priority list of fixes. No contract. No obligation to hire us to implement. You can take the findings to your current agency or team and run with them.

How Audits Work

  1. You grant accessView-only access to your Google Ads account, Google Analytics, and landing pages (if applicable). We don’t touch anything.
  2. We pull data & analyseWe spend 3–5 business days digging: looking at campaign performance, search terms, conversion patterns, tracking setup, competitors.
  3. Findings callWe walk you through what we found: where the waste is, what’s working, what’s broken, and fixes ranked by impact.
  4. Written report (optional)If you want a written summary of findings + recommendations, we can provide that for an additional fee.

What's This Going to Cost?

We quote audits based on account complexity. A small local services business with one or two campaigns is faster than a mid-market e-commerce account with 50 campaigns across five regions.

Give us a call and tell us your budget and account complexity, and we’ll quote you fairly. Most audits run £500–£2,000 depending on scope. Zero obligation to move forward after the audit.

Frequently asked questions

When should I get an audit?

If you’ve been running ads for 3+ months and haven’t had an independent look, get one. Or if you suspect waste but can’t find it. Or if you’re considering hiring an agency—an audit first tells you what needs fixing and who can actually help.

Can you audit an account that's with another agency?

Yes. You just need view-only access. We’ll tell you honestly what we see without trying to poach the business.

Will you try to sell me on hiring you after the audit?

Not aggressively. If findings make it clear you need ongoing help, I’ll say so. But the audit stands alone. It’s legitimate even if you do nothing with it.

How long until I get results back?

3–5 business days for the analysis, then we schedule a findings call. That’s usually the following week.

What if I'm a very small business in Hailsham with a small budget?

We still work with you. If you’re spending £300–£400/month on Google Ads and want to know if it’s actually efficient, an audit tells you. We quote based on complexity, not your spend size.

Is the audit binding or do I have to act on recommendations?

Not binding. You get findings. You decide what to do. Take it to your current team, hire someone new, or implement it yourself. Your call.

Get Clarity on Your Google Ads Spend

Don't guess if your ads are working. Get an independent audit and see where the waste is. One call, honest findings, no pressure.

Call 07410 907 104 Request a PPC audit