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What a PPC audit actually finds

Most accounts leak money in predictable places: keywords triggering on irrelevant searches, bids set wrong for your market, outdated negative lists, broken conversion tracking, or ads written five years ago.

An audit isn’t about finding excuses. It’s about seeing those leaks clearly so you can fix them. Usually, you’ll find £500–£5,000/month in unnecessary spending. Sometimes more.

What's included in a PPC audit

Why audits matter

You can’t optimise what you don’t measure. Most account issues are invisible unless you know what to look for. An audit gives you the clarity to act.

The deliverable

You’ll get a written report with findings, priorities, and specific recommendations. Not a sales pitch. Just: here’s what’s working, here’s what’s broken, here’s what I’d fix first.

If you want to act on the recommendations, you can hire me to implement them. If you want to fix them yourself, you can. No pressure either way.

How the audit works

  1. Brief callYou tell me about your business, current performance, and what you’re hoping to find.
  2. Access & investigationYou give me read access to your Google Ads account. I spend 3-5 hours reviewing and testing.
  3. Report & callYou get a written report with findings and recommendations. We jump on a call to discuss priorities.
  4. Next stepsYou decide: fix it yourself, hire me to fix it, or shelve it. Up to you.

Frequently asked questions

How long does an audit take?

The investigation takes 3-5 hours on my side. You’ll have a draft report within a week, and we’ll schedule a call to discuss.

Do you audit accounts for businesses in Newhaven and the Brighton area?

Yes. I audit accounts for businesses anywhere in the UK. Location doesn’t matter — the data is what matters.

How much does an audit cost?

That depends on account size and complexity. I quote after an initial chat. No surprise bills.

What if I don't like the recommendations?

That’s fine. An audit is just a diagnostic. You’re not obligated to act on it. The report is yours to use however you want.

Can you do an audit if I'm not currently running ads?

Not really — an audit reviews live data. If you’re building an account from scratch, that’s strategy work, not an audit. Different scope and fee.

Will you find major problems in my account?

Maybe. Maybe not. Most accounts have some inefficiencies; some have serious ones. An audit will tell you which category you’re in and what to do about it.

Get a clear picture of your Google Ads

Book a brief chat to discuss your account. I'll let you know the audit scope and cost. No obligation — just answers.

Call 07410 907 104 Request a PPC audit