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What an audit finds

Most Google Ads accounts have leaks. Money spent on clicks that never convert. Campaign structure that makes scaling hard. Tracking that breaks without anyone noticing. Broad match keywords letting irrelevant traffic in. Bids too high on underperformers.

An audit is a diagnostic check-up: we find where spend is wasted, where tracking is broken, and what’s actually driving results. You get a report with findings and next steps — and you decide what to do.

An audit covers

Fixed scope, no surprises

You get one comprehensive audit report with findings and recommendations. No ongoing fees, no upsell, no lock-in. I’ll tell you honestly what’s working and what’s not. If you want to act on recommendations, you decide: fix it yourself, hire me to run it, or find someone else. Your choice.

How an audit works

  1. Access & reviewYou grant read-only access to Google Ads and Analytics. I spend time mapping your account structure, performance history, and tracking setup in detail.
  2. Analysis & testingI check for common waste patterns (broad match leaks, underperforming keywords, tracking gaps, misconfigurations). I look at historical trends and spot seasonal patterns.
  3. Report & callYou get a detailed report with findings, context, and prioritised recommendations. We do a call to walk through it — questions answered, next steps clear.
  4. You decideAct on the report yourself, hire someone to execute, or shelve it. The audit is yours to use however makes sense for your business.

Why a professional audit matters

You can spot some waste yourself — obviously underperforming keywords, low quality scores. But tracking gaps, structural inefficiencies, and subtle wasted spend often hide from view. A professional audit finds what you’d miss and gives you numbers: estimated waste, impact of each fix, and priority order. In a high-CPC market like Eastbourne, where every click is expensive, fixing even one major leak usually justifies the audit cost.

Honest assessment, not upsell

After this audit, you might decide your ads are fine and you just need to tweak one thing. You might decide to hire someone to run them. Or you might decide Google Ads isn’t working for you. All of those are legitimate outcomes. My job is to tell you the truth so you can make a confident decision about next steps.

Frequently asked questions

How much does a PPC audit cost?

Scope varies by account size and complexity. Call or message me with an overview of your current spend and account age, and I’ll quote you. No obligation to book — just a conversation about whether an audit makes sense.

How long does an audit take?

Typically 2-3 weeks from access to report, depending on account size and complexity. I spend the time needed to give you a thorough diagnosis, not a rushed surface scan.

What if you're based in Eastbourne — do I need to be local?

No. I’m UK-wide and remote. I work entirely via email, Ads account access, and video calls. Location doesn’t matter — what matters is access to your account data.

Do I have to use you to fix the problems you find?

Not at all. You get the report and recommendations. You can execute them yourself, hire someone else, do them gradually, or do nothing. The audit is yours, and the decision to act is completely yours.

What if the audit finds my ads are working well?

Brilliant — the report will confirm that and explain why. Sometimes the best outcome is confidence that you’re doing it right. Not every audit leads to a big fix; sometimes it’s just validation.

Can I see a sample audit report?

I don’t share full client reports (confidentiality matters), but I’m happy to walk you through what’s included on a call. Message or ring — I’ll explain the format, detail level, and how recommendations are prioritised.

Get clarity on your Google Ads spend

Request a PPC audit. Tell me a bit about your current setup and budget, and I'll send you a quote. No obligation — just a clear next step.

Call 07410 907 104 Request a PPC audit