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Your Google Ads might be costing you money you don't even know about

Broken tracking. Audience overlap. Bid waste on low-intent keywords. Most businesses running ads have at least one of these leaks. A proper audit finds them, quantifies the damage, and shows you how to plug it.

What an audit covers

  1. Campaign structure and setupAre your budgets, bidding strategies, and audience targeting actually aligned with your business goals?
  2. Conversion trackingCan you actually measure what you’re paying for? Or are you flying blind?
  3. Spend efficiencyWhich keywords, audiences, or placements are eating budget without driving real revenue?
  4. Account-level gapsMissing audiences, unused assets, misaligned negatives, or bidding mistakes that cost money.

Fixed scope, no obligation

You get a written report. No sales pitch. If you want to implement the fixes, we can talk about that separately. Most don’t.

Pricing

Audits are quoted per account. Size, complexity, and ad spend history all affect the price. Book a call, describe your situation, and I’ll give you a fixed quote before any work starts.

Frequently asked questions

How long does an audit take?

Typically 3–5 days of work, depending on account complexity. You’ll get a written report with findings and recommendations.

What if you find nothing wrong?

That happens. Your ads might actually be working well. If that’s the case, I’ll tell you so, and you’ll have proof instead of guessing.

Can you audit a competitor's ads or a third-party account?

No — I audit accounts you own or manage. I need full access to the performance data and conversion settings to give you useful insights.

I'm in Harlech with a small monthly ad spend. Is an audit worth it?

If you’re spending less than £500/month, probably not — the audit fee won’t pay for itself quickly. But if you’re at £1,000+ monthly and unsure if it’s working, yes.

What happens after the audit?

You have the report. If you want me to implement the fixes, that’s a separate conversation — could be a one-off project or ongoing management. Up to you.

Find out how much you're wasting

Request an audit. Describe your Google Ads situation, and I'll give you a fixed price and timeline. No surprises.

Call 07410 907 104 Request a PPC audit