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What's your wasted spend?

Most Google Ads accounts waste money quietly. A keyword attracts clicks but never converts. An audience is too broad. Tracking is broken so you don’t know which clicks matter. A competitor dominates your best keyword.

You can’t fix what you don’t measure. An audit finds the waste — specific keywords, audiences, tracking issues — so you know exactly where to cut.

A good audit surfaces

How the audit works

I pull data from your Google Ads account (read-only access), review your tracking setup, check landing pages, and sometimes scout competitors. Then I write an audit report with findings, priority fixes, and rough cost of waste.

Fixed scope — you get the report and 30-minute call to walk through findings. What you do with them is up to you. No pressure to hire me ongoing. No upsell.

Timeline

  1. Kickoff call (15 mins)Share your goals, budget, concerns. Discuss which accounts to audit.
  2. Data review (2-3 days)I dig into your account, tracking, landing pages, market. Build the audit report.
  3. Findings call (30 mins)Walk through the report, priority fixes, answer questions. You leave knowing where the waste is.

No hidden commitment

The audit is one-off. You get findings and recommendations. If you want me to implement fixes, we discuss that. If you want to implement yourself or hire someone else, that’s fine too. No contract.

Frequently asked questions

Can you audit Llandudno campaigns specifically?

Yes. If you’re targeting Llandudno, Rhyl, Ruthin, or Wales with geographic campaigns, I understand local audience behaviour and regional nuances. That context helps spot real opportunities.

How long does an audit take?

Usually 2-3 days from kickoff to report. Two calls from you, 45 minutes total time commitment.

What's the cost?

I quote based on account complexity — number of campaigns, data volume, tracking setup. Get in touch and I’ll give you a ballpark.

Do you need access to my Google Ads account?

Yes, read-only during the audit. You revoke access after. I never keep credentials.

What if my ads are actually working fine?

Then the report says that. Some accounts are lean and well-run. If yours is one, no reason to hire ongoing services.

Do you usually recommend ongoing work after an audit?

Sometimes, if significant growth potential or ongoing optimisation needs exist. Sometimes just monthly advisory. Sometimes I say ‘implement these fixes and revisit in 6 months’. Depends on what I find.

Request your PPC audit

Tell me about your account — how long it's been running, monthly spend, what prompted the audit. I'll quote and give you a timeline.

Call 07410 907 104 Request a PPC audit