Google Ads Audit for Haxby Businesses

Most accounts haemorrhage money

Duplicate keywords, wrong match types, ads running on irrelevant searches, conversion tracking that’s broken, bid strategies chasing vanity metrics. You can’t see it from inside—you’re too close.

A proper audit exposes the waste. What’s fixable? What’s costing you the most? What tracking is actually working? Then you decide: do it yourself, hire someone, or send it to me to implement.

What the audit covers

• Campaign structure review — Are campaigns grouped logically? Should you split or merge?
• Keyword and match type audit — Broad match gone rogue? Negatives too loose?
• Ad copy and extensions — Which ads drive clicks but not conversions? Missing sitelink extensions?
• Tracking and conversion validation — Is GA4 talking to Google Ads? Are assisted conversions being missed?
• Competitor and search term analysis — What searches are draining budget without converting?
• Bid strategy and budget allocation — Are bids aligned with profitability? Budgets capped arbitrarily?

For Haxby and North Yorkshire businesses

I audit accounts across the UK, including many in North Yorkshire. Specialise in ecommerce and home services—know the nuances of each. If your business is in Haxby, York, Tadcaster, Pocklington, Malton, Wetherby, Selby, or anywhere else in the region, same process applies.

How it works

1. Quick callTell me about the account: ad spend, industry, goals, rough performance. I estimate scope and give you a ballpark fee.
2. Account accessYou grant read-only access to Google Ads (and GA4 if conversion tracking is involved). I spend 1–2 weeks digging.
3. Audit reportWritten findings, priority fixes, estimated ROI of each, and a roadmap. I can talk through it or leave it for you to implement.