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What a PPC audit finds

I spend 2-3 hours deep in your account. I look for:

Wasted spend: broad keywords, poor audience targeting, landing pages that don’t convert, keywords triggering on irrelevant searches. – Tracking gaps: missing conversion pixels, no audience data, no UTM parameters, SKAd Network blindspots. – Structure problems: campaigns built years ago, outdated keyword match types, no performance max testing.

I send you a written report, ranked by impact. No sales pitch. Just the facts.

Typical audit findings

Why get an audit?

Most accounts drift. They work fine at first, then campaigns age, ads fatigue, tracking breaks, or competitors move in. You don’t notice because revenue is still coming in — just inefficiently.

An audit is the cheapest way to find out if you’re leaving 20%, 50%, or 80% of ROI on the table. No obligation to act on anything we find.

Fixed-scope, transparent

Audit takes 2-3 hours. You get a written report with findings, priority ranking, and (if you ask) rough estimates of potential uplift. Price is quoted on a call based on account complexity.

Audit process

  1. Share accessYou give me view-only access to Google Ads, Google Analytics, Search Console. Takes 5 minutes.
  2. Deep diveI spend 2-3 hours reviewing campaigns, keywords, audiences, tracking, landing pages, creative, and performance trends.
  3. ReportYou get a detailed written report, prioritised by impact. We do a 30-min debrief call to talk through findings and questions.

Frequently asked questions

Can you audit Google Ads for a Wetherby business?

Yes. I audit accounts UK-wide. Send me access and I’ll review your setup.

What if the audit finds nothing wrong?

Honest answer: sometimes accounts are genuinely well-run. If that’s the case, I’ll tell you. No obligation to hire me.

How much does an audit cost?

Depends on account complexity (number of campaigns, historical data, etc.). I quote on a 15-min call after you share your setup.

Do I have to hire you after the audit?

No. The audit is a one-off. You get a report and that’s it. If you want ongoing support, we talk about that separately.

How detailed is the report?

Written, prioritised, actionable. Findings ranked by estimated impact. I focus on things you can actually fix, not theoretical optimisations.

Find out if your Google Ads are working hard enough

Request an audit and we'll get access sorted in 5 minutes. You'll have a detailed report and a 30-minute debrief within a week.

Call 07410 907 104 Request a PPC audit