Google Ads Audit across North Yorkshire

What a proper Google Ads audit looks like

Most Google Ads audits are either auto-generated reports dressed up as expert analysis, or a vague document full of observations with no clear actions. Neither is useful.

A PPC audit from me is a direct, structured review of your actual account — carried out manually by a senior consultant with 12 years’ experience across Search, Shopping, and Performance Max campaigns. I look at how your money is being spent, what’s generating returns, what’s quietly burning budget, and whether your conversion tracking is actually measuring what you think it is.

I work with businesses across North Yorkshire and the wider region — from Harrogate and York to Scarborough, Skipton, and Northallerton — remotely, with no need for in-person meetings.

What the audit covers

• Campaign structure — Whether your campaigns and ad groups are set up logically, or whether poor structure is costing you control and clarity.
• Keyword and match type audit — Are you bidding on the right terms? Are broad match settings pulling in irrelevant traffic? Are your negatives protecting budget?
• Search term analysis — A review of what your ads are actually showing for, not just what you’re bidding on.
• Bid strategy review — Whether your automated bidding strategy is appropriate for the volume and data you have.
• Ad copy and extension audit — Are your ads competitive? Are you using extensions properly? Are your tests structured or random?
• Conversion tracking verification — One of the most commonly broken elements. If your tracking is miscounting or double-counting, smart bidding is optimising for the wrong signals.
• Budget and spend distribution — Where is your money actually going, and is that allocation right?

Who gets the most value from a PPC audit

A Google Ads audit makes most sense in a few specific situations. You’ve been running ads for a while but can’t clearly explain what’s working and what isn’t. You’ve just taken over an account from someone else — an agency or a previous manager — and you want to know what state it’s in before you touch anything. You have a gut feeling your budget isn’t being used well but you don’t have the technical background to diagnose it yourself.

Across North Yorkshire there are a significant number of SMEs running Google Ads in-house or through small agencies without the benefit of a senior-level review. A one-off audit is often the most cost-effective way to identify the biggest problems quickly.

I also regularly audit accounts for businesses in neighbouring areas — West Yorkshire, East Yorkshire, County Durham, South Yorkshire — so if you’re based near the county boundary, that’s no barrier.

How the audit process works

1. Initial callWe have a brief call to understand your business, your goals, and what you already know about your account’s performance. This helps me focus on what matters most.
2. Account accessYou grant me read-only access to your Google Ads account. No changes are made during the audit — I’m reviewing, not touching.
3. Manual reviewI work through the account systematically — campaign structure, keywords, search terms, bidding, ads, extensions, and tracking. This is done manually, not via automated tools.
4. Written report and callYou receive a written report covering findings and specific recommendations, followed by a call to walk through it and answer questions.

Pricing for an audit

Audit fees vary depending on account size and complexity. I don’t publish a fixed price because a one-campaign account and a twenty-campaign account with Shopping, Search, and Performance Max require very different amounts of work.

For a tailored quote, the fastest route is a short call. There’s no charge for that call, and you’ll have a clear number before any commitment is made.