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Your Google Ads are probably wasting money.

Not because your agency is bad. Not because Google Ads doesn’t work. But because almost every account has leaks — keywords bidding on the wrong things, audiences targeting the wrong people, conversion tracking that’s incomplete or broken.

An audit finds these leaks. A PPC audit is a fixed-scope diagnostic that tells you exactly where your budget is going, what’s converting, and what’s draining cash for nothing.

What the audit covers

Honest audit, not upsell

You get a detailed report naming exactly what’s wasting money and what’s working. If your account is actually solid, the audit says that. No pressure to hire me for ongoing work — you own the insights.

How an audit works

You give me access to your Google Ads account. I spend time diving into structure, data, and performance. I write a detailed report naming specific issues, quantifying wasted spend where possible, and recommending fixes.

Then we jump on a call (30–45 minutes) and I walk you through the findings. You ask questions. You get clarity.

After that, it’s up to you — implement the fixes yourself, hire me to help, or find another agency. No strings.

The audit process

  1. Request and bookYou tell me about your account and goals. I give you a quote and timeline.
  2. I audit your accountI review structure, data, keywords, tracking, bidding, and performance. This typically takes 3–5 days.
  3. Detailed report and callYou get a written report with specific findings and recommendations. We discuss on a call the next week.

Frequently asked questions

What does a PPC audit cost?

Pricing depends on account size and complexity. Small accounts cost less than massive ones. Request an audit and I’ll give you a quote after a brief call about your setup.

How long does an audit take?

The review itself typically takes 3–5 days. The report and call happen the following week. You get actionable findings within 1–2 weeks of booking.

Do I have to hire you after the audit?

No. The audit is yours to act on however you want. Many clients do bring me on for ongoing work after seeing the insights, but it’s entirely optional.

What if I'm in York or North Yorkshire — do you need to visit?

Completely remote. I review your account online, write the report, and we talk via phone or video call. No travel needed.

Can you audit a brand-new account?

Yes, though newer accounts have less data to review. If you’ve been running ads for under a month, we might recommend waiting a bit for more conversion data. But let’s discuss on a call.

Find out what's really happening in your Google Ads

A thorough audit tells you exactly where your budget is going and what's wasting money. If you run ads in York, North Yorkshire, or anywhere in the UK, request an audit and let's uncover what's actually happening.

Call 07410 907 104 Request a PPC audit