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You've got ads running. But are they right?

Most Google Ads campaigns work. But most also waste money. Maybe your bids are too high. Maybe your landing pages leak visitors. Maybe you’re bidding on the wrong keywords. Or maybe you just need a senior perspective to make sure you’re moving in the right direction. That’s where I come in.

Fractional strategy for campaign owners

You don’t always need someone to run your ads. Sometimes you need someone who knows Google Ads inside out to look at what you’re doing, ask the hard questions, and point you toward better bids, better keywords, better landing pages—and better spend. I offer that. 12 years of direct experience across ecommerce and home services, and I’ll give you straight advice without the corporate runaround.

Whether you manage ads in-house, use an agency, or have a freelancer, I can review the strategy, spot the gaps, and give you a clear roadmap of what to change.

Types of advice I give

How it works

Book a consultation. We’ll discuss your current setup, your goals, and the biggest questions. I’ll do a review and come back with clear recommendations. You decide which advice to act on and who implements it. No obligation. No follow-on contract. Just honest feedback from someone who’s seen it all.

A typical engagement

  1. Strategy callYou tell me what you’re doing, how it’s performing, and where you’re stuck.
  2. Account deep diveI review your live campaign in detail—keywords, bids, landing pages, tracking.
  3. Findings and recommendationsClear roadmap of what to change and why.
  4. Follow-upOptional—I’m available if you want to discuss implementation or next steps.

Frequently asked questions

Is this the same as an audit?

Similar, but different timing and scope. An audit is a one-off snapshot. Strategy consultation is ongoing—we work together as your second opinion, usually monthly or as needed. You call with questions, I help steer. From £300/month for that type of arrangement, or I quote a different model depending on depth.

Do you take over managing the account?

Not unless you ask. I advise. You—or your team, or your current agency—decide what to do. My job is to be your senior voice in the room, helping you make better decisions.

How often would we talk?

Depends on the arrangement. Some clients call me fortnightly with specific questions. Others have a monthly standing call. We’ll agree on what works for your business.

What if we're in Heanor or Ilkeston and we're a home services business?

Perfect. That’s one of my two core specialisms. I’ll know the local landscape, the competition, and what’s realistic for your service area. We can talk about location strategy, radius targeting, and making sure you’re not overpaying to reach outside your area.

Can you help with PPC strategy beyond Google Ads?

I’m a Google Ads specialist—that’s where my depth is. Happy to advise on how Google Ads fits into your broader paid strategy, but if you need Microsoft Ads or social PPC advice, that’s outside my sweet spot.

What does the pricing work out to?

From £300/month for ongoing advisory. For a one-off deep strategy review, I’ll quote on a call based on scope. No guessing—I’ll give you a clear fee upfront.

Need a senior PPC voice on your side?

Let's talk through your campaign, your goals, and where you think you can improve. A free consultation to explore whether ongoing strategy advice would help.

Call 07410 907 104 Book a consultation