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What gets found in most Google Ads audits

Broad keywords that match junk searches. Keywords bidding against each other. Conversion tracking that’s broken or missing. Audiences set too wide or too narrow. Ad groups with five different keywords and one ad.

None of that is obvious until someone looks. That’s an audit.

What I check

What you get

A written report with clear findings, wasted-spend estimates, and a prioritised list of fixes. A 45-minute call to walk through it. Then you decide what to change.

One-off, no obligation

This is a diagnostic. Not a pitch to hire me for ongoing management. If the audit says your ads are fine, I’ll tell you that. If it says you need changes and you want to do them yourself or with someone else, that’s fine too.

How it works

  1. BookYou get me access to your Google Ads account. Takes five minutes.
  2. I auditSpend 3–5 hours digging through keywords, tracking, structure, everything. Write a report.
  3. CallWalk through the report, explain findings, answer questions, and talk next steps.

What it costs

Depends on the size of your account. Most audits run £300–1,000. I’ll quote after an initial chat about what you’re running.

Frequently asked questions

How long does an audit take?

3–5 hours of my time, depending on account size and complexity. You’ll get a report and a 45-minute call within a week.

What if I find you didn't catch something?

Tell me. I’m thorough, but if you spot something I missed, I’ll explain it or add it to the report.

Do you audit accounts in Helmsley and North Yorkshire?

Yes. Doesn’t matter where you are — I can access any Google Ads account remotely and audit it properly.

Will you tell me to hire you?

I’ll tell you what I find. If that finding is ‘your account is well-run, don’t change anything’, that’s what I’ll say.

Can I request an audit for my agency's client?

Yes. If you’re a Helmsley-based agency looking to audit a client account, I can do that. Let’s talk about access and scope first.

What's included in the report?

Written findings, estimated wasted spend per issue, priority ranking of fixes, and a summary of what’s working. The call covers strategy for which fixes to tackle first.

Find out what you're missing

Your Google Ads account is either making you money or wasting it. An audit shows which one, and what to fix. Let's find out.

Call 07410 907 104 Request a PPC audit