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When to get a senior second opinion

You’ve got someone running your Google Ads. Maybe it’s in-house. Maybe it’s a junior agency. Performance is okay — not bad, but not great. You’re wondering if there’s money left on the table, or if your strategy is even right for your niche.

That’s where advisory comes in. Not handover. Strategy, diagnostics, and a clear roadmap for improvement. Someone who’s been in your shoes for 12 years and can spot what’s working, what’s wasted, and what you’re missing.

Advisory services include

The fractional model

Think of me as a senior ad strategist on-call, not a full-time account manager. You keep your current setup. I review progress monthly, spot problems, suggest tests, and help you course-correct. From £300/month for advisory. If you need heavier involvement or want me to run campaigns directly, we can talk about that on a call.

How advisory works

  1. Initial audit call30 minutes. Show me your current campaigns, performance, and goals. I ask questions, take notes.
  2. Deep reviewI audit keywords, targeting, creatives, tracking, and competitive landscape. Build a diagnostic report.
  3. Strategy sessionPresent findings, identify quick wins, outline a testing roadmap for the next 90 days.
  4. Ongoing touchpointsMonthly check-ins to review results, adjust strategy, and keep you accountable to the plan.

Honest assessment

Sometimes I find that ads are actually fine — your current setup is optimised, spend is clean, you just need patience. I’ll tell you that. I’m not going to invent problems to justify a fee.

Who benefits from advisory

Anyone in Hindley, Greater Manchester, or beyond running Google Ads but lacking senior expertise on staff. Ecommerce brands, home services, trades — especially if you’re unsure whether your current agency or in-house setup is actually performing.

Frequently asked questions

What if I'm happy with my current ads provider but want a check-up?

Perfect use case. I audit your setup, give honest feedback, and stay on retainer for ongoing strategic input. No conflict — I’m advisory, not replacing anyone.

Do you consult on ads in Hindley specifically?

Yes, and Greater Manchester more broadly. I work across the UK though, so I can advise regardless of where you’re based.

How does the monthly retainer work?

From £300/month. That covers monthly strategy reviews, diagnostic reports, testing recommendations, and email/phone access. Pricing varies based on complexity — I quote on a call.

Can you scale to full management if we need it?

Yes. If advisory uncovers opportunities that need hands-on work, we can move to full campaign management with updated pricing.

What's your certification background?

Google Partner certified, Microsoft Ads certified, 12 years in Google Ads, £2M+ spend directly managed. I specialise in ecommerce and home services.

How often do I hear from you?

Monthly strategy calls, email updates on ad performance, and spot check-ins if I spot something urgent. You also have my phone number for quick questions.

Get expert second opinion on your Google Ads

Senior advisory without full handover. Campaign audit, performance diagnostics, ongoing strategy. Start with a consultation call.

Call 07410 907 104 Book a consultation