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What wastes money in Google Ads

Most accounts leak budget without anyone noticing. Tracking that isn’t firing. Broad keywords matched to irrelevant searches. Ad copy that doesn’t speak to your actual customer. Bid strategies that ignore ROAS. I audit for all of it—systematically, not opinion.

What an audit covers

How the audit process works

  1. Access & discoveryYou give me read access to your Google Ads account and GA4. I ask about your margins, target ROAS, and current challenges.
  2. Deep analysisI review everything: keywords, conversions, spend patterns, and creative performance. I model out where money is leaking.
  3. Report & callYou get a clear report of findings and recommendations, then a call to discuss priorities and next steps. No jargon, just actionable insight.

Audits are fixed-scope

You’re not locked in. The audit is diagnostic and finite. Once you have the findings, you decide whether to implement yourself, work with your current team, or talk to me about taking over.

Typical findings

Most audits uncover 5-15% of budget being wasted on tracking gaps, mismatched keywords, or poor bid management. Some reveal structural problems (wrong campaign type for the niche). I’ll show you where it is, quantify it if possible, and tell you how to fix it.

Frequently asked questions

How much does an audit cost?

Depends on account complexity and what you need. Small accounts under £500/month ad spend; large or multi-channel accounts more. I’ll quote fairly on a call.

What do I need to give you access to?

Google Ads account (read access) and GA4 or your conversion tracking setup. That’s usually enough. Optionally, your Google Merchant feed if you’re ecommerce.

How long does an audit take?

Turnaround is typically 3-5 business days for analysis and report, then a call to go through findings. Small accounts are quicker.

Can you audit accounts for Immingham-based businesses?

Yes. I audit accounts for businesses anywhere in the UK—Immingham, East Yorkshire, Hull, or nationwide. Works the same whether you’re local or national reach.

What if the audit says my ads are fine?

I’ll tell you. If your tracking is solid, your strategy is sound, and your ROI is good, I’ll say so honestly. Not every business needs changes.

Can I hire you to implement the recommendations?

Yes. After the audit, we can talk about ongoing management or a project-based implementation engagement.

See where you're wasting money

Request an audit. I'll review your account, identify the gaps, and give you a clear plan to fix them.

Call 07410 907 104 Request a PPC audit