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The Audit

Running Google Ads for a while? Most accounts leak money. Poor keyword choices. Audiences that overlap. Bids on the wrong keywords. Conversion tracking gaps. You don’t see it until someone senior looks.

I do a deep diagnostic, spot the waste, and hand you a roadmap. You decide if you want to fix it yourself, hire me to fix it, or hire someone else. No lock-in. Fixed scope. Honest findings.

What You Get

No Obligation. Fixed Scope.

You get a written report. Act on it, or don’t. Use it to hire someone, or file it away. This isn’t a sales call dressed up as an audit.

The Audit Process

  1. Initial callYou give me access, brief me on goals and business. 15 mins.
  2. Deep analysis1–2 weeks. I review account structure, keywords, audiences, tracking, performance, and compliance.
  3. Report & debriefWritten findings + one call to walk through the roadmap. You ask questions. I recommend next steps.

What Audits Typically Find

Broad-match keywords cannibalising exact-match performance. Audiences overlapping so 30% of impressions are wasted. Conversion tracking missing on key actions. Bids set by guesswork, not data. Negative keyword gaps. Unused audiences costing money. Mostly fixable in a day or two if you know what you’re looking at.

Pricing & Scope

Audits are quoted on a call. Depends on account size and complexity. For most small-to-mid accounts, expect somewhere in the £300–£600 range. You’ll know the price before we start.

Frequently asked questions

I'm in Hedon or East Yorkshire. Can you audit my account?

Yes. Location doesn’t matter — I work remotely and audit accounts across the UK. Hedon, Hull, Grimsby, anywhere.

What if the audit says everything's fine?

Then I’ll tell you. Some accounts are well set up. If that’s yours, you’ll know you’re on the right track.

How long does an audit take?

Usually 1–2 weeks from start to report. Depends on account size. I’ll give you a timeline on the call.

Can I use the audit to hire someone else?

Yes. That’s fine. The report is yours. Use it however you want.

Do you offer management after an audit?

I can, but it’s optional. Some clients just want the audit and fix things themselves. Others ask me to implement. Your choice.

Will the audit hurt my campaigns while you're looking?

No. I only review. I don’t make changes unless you specifically ask me to. Your ads run normally throughout.

Ready to see what's really happening with your Google Ads?

I'll audit your account, find the waste and gaps, and give you a clear roadmap. No hard sell, no obligation.

Call 07410 907 104 Request a PPC audit