Google Ads Audit for Withernsea Businesses

Most Google Ads accounts leak money

Broad match keywords capturing irrelevant traffic. Campaigns with no conversion tracking. Audiences all lumped together. High-performing keywords buried under mediocre ones. Search terms nobody’s looking for. If you’ve been running ads for 6+ months, you almost certainly have leaks.

An audit finds them. A good one tells you exactly what to fix and in what order.

What a PPC audit covers

• Keyword & match type strategy — Are you attracting the right searchers?
• Search term analysis — What users are actually typing, and whether you should keep paying for it
• Conversion tracking — Is Google recording your actual conversions, or is data broken?
• Bid strategy & budgets — Are bids set for efficiency or just volume?
• Landing page quality — Do your ads point to relevant pages?
• Audience targeting — Are you excluding the right people and reaching the right ones?

The audit process

1. Access your accountYou give me view-only access to Google Ads, Search Console, and Google Analytics.
2. Deep dive analysisI review structure, keywords, conversions, performance, and common inefficiencies.
3. Findings reportA clear breakdown of problems found, impact (wasted spend), and recommended fixes.
4. Recommendations callWe walk through the findings and discuss next steps — and you decide what to do.

When you need an audit

If you’ve been running Google Ads for 6+ months without a professional review. If performance has plateaued. If you’ve switched to a new manager or agency and want to know if things improved. If you’re in Withernsea or anywhere across the UK and just want to know if your money is being spent wisely. That’s when an audit makes sense.

What happens after

You get a full findings report and we discuss on a call. Some clients fix things in-house using the roadmap I give them. Others hire me to do the rebuild. Either way, you know exactly what’s wrong and what to do about it. No black box, no guessing.