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What an audit covers

I dig into your Google Ads account and pick out the waste: keywords with high spend and zero conversions, ads running to the wrong audience, bid automation set up wrong, landing pages that don’t match the search intent, conversion tracking that’s misconfigured or missing entirely. Then I give you a report, prioritised fixes, and—if you want—help you implement them.

The breakdown

You'll walk away knowing

Exactly where the waste is, how much it’s costing you, what to fix first, and whether your tracking is trustworthy. Most accounts have low-hanging fruit—20% of keywords driving 80% of cost with 5% of conversions. Let’s find yours.

How it works

You give me read access to your Google Ads account and Google Analytics (or whatever conversion tracking you’re using). I spend 2–4 hours digging through campaigns, keywords, search terms, landing pages, and conversion funnels. Then I write a report with specific findings and prioritised recommendations. You get a PDF, a call to walk through it, and clarity on next steps. No obligation to hire me after.

The audit process

  1. Initial callYou describe the account, budget, goals, and pain points. I ask clarifying questions.
  2. Deep diveI review every campaign, keyword performance, search terms, landing pages, and conversion setup. Notes everything.
  3. Report and walkthroughYou get a written report (usually 5–10 pages) with findings and prioritised fixes. We do a call to discuss.

Why get an audit

Most businesses don’t know what’s broken until someone else looks. An account manager has incentive to leave things as-is (less work). An in-house team might not have the outside perspective. A third-party audit gives you an unbiased snapshot: what’s working, what’s not, and where to focus first. Usually pays for itself by finding just a few high-waste keywords.

Frequently asked questions

How much does an audit cost?

Depends on account complexity. Small accounts (5–10 campaigns) run a few hundred quid. Larger ones cost more. I’ll quote after our initial call when I understand scope.

Do you do audits for accounts in Ipswich and the Midlands?

Yes, and anywhere in the UK. I work fully remote and audit accounts across all regions and industries.

Can you audit a competitor's account?

No. I can only audit accounts you own or have permission to audit. But I can do a competitive audit—analysing their public-facing ads and visible strategy.

What happens after the audit? Am I obligated to hire you?

Not at all. You get the report and recommendations, then decide what to do. Some clients implement fixes themselves, others ask me to help, some hire me for ongoing management. Zero pressure.

How detailed is the report?

Detailed enough to act on. Typically 5–10 pages with specific findings, screenshots, prioritised fixes, and rough estimates of wasted spend. I keep it readable—no fluff.

What if I need help implementing the recommendations?

Happy to do that. We can agree on fractional hours, a project fee, or move to ongoing management. Your call.

Ready to know where the waste is?

Let's set up an audit. I'll review your account, find the waste, and give you a clear roadmap to fix it. No obligation afterwards—just the truth about your ads.

Call 07410 907 104 Request a PPC audit