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What Gets Audited

I review your entire account: keyword structure, bid strategy, targeting settings, audience setup, conversion tracking, and ad copy quality. I look for wasted spend—keywords converting at loss, clicks from irrelevant intent, traffic that’s tracked incorrectly or not tracked at all.

Most accounts I audit have 15–30% of spend going to waste. Sometimes more. The waste is usually obvious once you look at it.

Common Gaps I Find

Audit Process

  1. I Access Your AccountYou give me view-only access to Google Ads and GA4. Takes 10 minutes to grant permission.
  2. I Review & Dig2 weeks of analysis. I pull conversion data, cost-per-action metrics, click patterns, tracking setup. I cross-reference ad performance with landing page behaviour.
  3. Detailed ReportI write up findings: what’s working, what’s wasting money, ranked by impact. Specific fixes for each gap. Honest assessment of account health.
  4. Call & RecommendationsWe review the report together. I explain each finding and give you a prioritised roadmap to fix it. No pressure to hire me; you’ve got the data and the plan.

Fixed Scope. No Suprises.

Audits are diagnostic only. I find the gaps and tell you how to fix them—but I don’t make changes to your live account. That’s your call. No ongoing fees, no lock-in. You get the report and can implement it yourself or hire someone (including me) to do it.

When an Audit Makes Sense

You’ve been running Google Ads for 6+ months and want a health check. Your spend has stalled or costs are rising without revenue. You switched PPC managers and want to know if the old account structure was the problem. You’re about to scale spend and want to fix tracking first. Or you just want an objective second opinion before committing to a bigger budget.

Frequently asked questions

How much does an audit cost?

I quote based on account size and complexity. We’ll agree the price before I start. Call to discuss your specific situation.

How long does an audit take?

2–3 weeks from the day you give me access. You get a detailed written report and a review call.

What if I'm running ads in Stowmarket or Suffolk specifically?

Makes no difference. I audit the same way regardless of location. The keywords, targeting, and tracking issues are the same whether you’re in Stowmarket, London, or Glasgow.

Will you tell me which ads to change?

Yes. I’ll rank the gaps by cost impact and tell you exactly what to fix. But I won’t make the changes to your live account unless you hire me to do it.

What if the audit shows nothing wrong?

I’ll tell you that. Sometimes accounts are well-run and just need scaling up. Honest audit means honest results.

Can I hire you to implement the recommendations after the audit?

Yes. Many clients do—audit, then ongoing management or consulting to execute the fixes. But it’s optional; you can take the report and run with it yourself.

Get a Clear Picture of Your Spend

Request an audit. I'll review your account, find the waste, and give you a roadmap to fix it. No obligation beyond the audit itself. You'll know exactly where money is being lost and how to stop it.

Call 07410 907 104 Request a PPC audit