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What an Audit Finds

An audit is a forensic review of your Google Ads account. I look at campaign structure, targeting, keywords, bid strategy, ad creative, landing pages, and conversion tracking. The goal is simple: find money you’re wasting and opportunities you’re missing.

Most accounts have at least one of these: poor keyword targeting, ads pointed at the wrong landing pages, conversion tracking that doesn’t work, or bids that are too high. An audit uncovers them all.

An Audit Covers

What You Get

A detailed report. Which pages are wasting money. Which keywords are underperforming. Where your tracking is broken. What to fix first. No vague recommendations — just actionable specifics.

The Audit Process

  1. You Share AccessGrant read-only access to your Google Ads account and Google Analytics (or whatever conversion data you have).
  2. I Review EverythingCampaign by campaign, keyword by keyword, I look for waste, missed opportunities, and tracking gaps.
  3. You Get the ReportA clear, specific document with findings and recommendations. No fluff.
  4. Optional: Discovery CallWalk through the report together, discuss priorities, and talk about next steps — if you want to.

Why an Audit Makes Sense

If you’re running ads for Manningtree, Wivenhoe, Ipswich or anywhere in Suffolk, an audit answers three key questions: Are my ads getting clicks from the right people? Is my money going to the right keywords and campaigns? What am I missing?

You don’t have to hire me after — the audit is yours to act on however you choose. But most clients find the recommendations alone save 15–30% of wasted ad spend.

Frequently asked questions

Does the audit include a recommendation to hire you?

No. The audit is standalone. You’ll get findings and recommendations; what you do with them is up to you. Some clients use the audit internally or pass it to their current agency. Others hire me to implement the fixes. It’s your call.

I'm based in Manningtree — do you audit local accounts?

Yes. I work with clients across Manningtree, Suffolk and the wider UK. Location doesn’t affect the audit process — I review your account structure, data, and strategy regardless of where you’re based.

How long does an audit take?

The depth depends on account size. A small account might take 3–4 hours to review thoroughly. A complex account with multiple campaigns could take 8–10 hours. I’ll give you a clear estimate after we discuss your situation.

What does an audit cost?

Pricing depends on account complexity and scope. Book a call and I’ll quote it based on what you need. It’s a one-off fee — no ongoing commitment.

What if the audit finds major problems?

That’s valuable information. You’ll know exactly what’s broken and what to fix. If you want me to implement the fixes, we can discuss a separate management engagement. Or you can handle it yourself or give the report to your current agency.

Can you also look at my landing pages?

Yes — if your audit findings suggest a landing page issue, I’ll review that too. The goal is to give you a complete picture of where your money is going and where it’s being wasted.

Get Clarity on Your Ad Spend

Request a PPC audit. You'll get a detailed report on exactly what's working, what's wasted, and what to fix first. No pressure, no sales pitch.

Call 07410 907 104 Request a PPC audit