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Most Google Ads accounts bleed money.

Not because of malice or incompetence—usually because tracking was set up wrong, or bid logic drifted, or keywords got bloated. You spend £100 and £20 of it vanishes to poor keyword quality or conversion tracking that doesn’t fire. You don’t know because it’s invisible. An audit finds it.

What the audit covers

You get a written report. Clear, no jargon.

Not a sales deck. A genuine diagnostic. I’ll tell you if your account is solid, or where the £500–£2000/month leaks are, or if something fundamental is broken. The audit is fixed scope—typically 1–2 weeks—and includes a call to walk through findings and next steps.

No obligation to hire us after.

The audit is standalone. You get the report, you decide what to do with it. Some clients hire us to fix everything. Some fix it themselves. Both are fine.

How an audit works

  1. You share accessGoogle Ads account read-only access. Takes 2 minutes. No login sharing—proper, secure access.
  2. I dig into the data1–2 weeks. I review conversion tracking, bid strategy, keyword performance, spend patterns, audience setup, competitive landscape.
  3. Written report + callYou get a detailed report in plain English. We hop on a call (30 mins) to walk through findings, answer your questions, and discuss fixes.

Frequently asked questions

How long does an audit take?

1–2 weeks typically. Depends on account complexity. Once you share access, I give you a timeline.

What if I don't have a Google Ads account yet?

Then an audit doesn’t make sense. We’d be better off with a strategy call instead—I’ll help you plan a new account from scratch.

Is this good for Felixstowe or Suffolk businesses that are just starting out?

Only if you’ve already been running ads for a few months. If you’re brand new, get 30 days of spend history first, then audit. Before that, there’s not enough data to diagnose.

Will the report tell me how to fix everything?

Yes and no. I’ll tell you exactly what’s wrong and what to change. But the ‘how’ depends on complexity. Simple fixes, I walk you through. Complex ones, I might recommend hiring someone to implement.

Do you charge extra if you find a lot of problems?

No. Fixed price for the audit. Problem count doesn’t change the fee. And if there’s nothing major, I’ll tell you that too.

What happens after the report?

That’s your call. Some clients hire me to fix everything. Some share the report with their agency. Some DIY it. I’m happy to support however you want to proceed.

Want to know if you're actually wasting money?

Get a diagnosis. Fixed-scope audit, plain English findings, no sales pressure. We'll tell you exactly what's broken and what to do about it.

Call 07410 907 104 Request a PPC audit