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What a PPC Audit Actually Finds

Most Google Ads accounts have money leaking. Broken conversion tracking means you don’t know what’s working. Poor campaign structure means your budget’s spread thin across irrelevant keywords. Bad landing pages kill conversion rates. Wasted budget on low-intent keywords. Missing audience segmentation. Wrong bid strategy for your goal. An audit finds all of it.

Here's What's Honest

Some clients’ ads are actually fine. If your tracking is solid, your campaigns are structured right, and your budget is going to good keywords, I’ll tell you that. You won’t get upsold on a service you don’t need. An audit is a diagnostic, not a sales pitch.

What Happens in a PPC Audit

  1. Review your setupCampaign structure, keywords, ad copy, bid strategy, conversion tracking. I look at what you’ve actually built.
  2. Check your analyticsIs tracking implemented correctly? Are you measuring the right things? Can you actually attribute conversions?
  3. Analyse performanceWhich keywords and campaigns are profitable? Which are bleeding money? What patterns are you missing?
  4. Test and verifyI spot-check landing pages, mobile experience, pixel placement. If something looks off, I investigate.
  5. Findings reportClear, prioritised list of what’s working, what’s broken, and what to fix. No jargon. Actionable steps.

Common Issues We Find

The Audit is Fixed Scope, No Obligation

You get a full diagnostic. I’ll tell you what to fix and in what order. If you want me to fix it, we can talk about that — but there’s no obligation. Some clients take the audit and fix things themselves. Others hire me to implement recommendations. Some realise their ads are fine and move on. All of that is OK. My job is to give you clarity.

Frequently asked questions

What's included in a Google Ads audit?

Campaign structure review, keyword analysis, conversion tracking verification, bid strategy evaluation, landing page review, competitive check, and a prioritised findings report. Scope depends on account size — I’ll scope it on a call.

How long does an audit usually take?

Depends on account complexity. A small account might take 3-4 hours. A large account with multiple campaigns could take 8-10 hours. I quote based on what I see.

Will you definitely find issues?

Most accounts have something — tracking gaps, wasted budget, or structural inefficiencies. But not all. I’ve reviewed accounts that were actually fine. If that’s yours, I’ll say so.

Do I have to hire you to fix the issues?

No. You get the audit findings and recommendations. You can fix things yourself, hire me, or hire someone else. The audit is a standalone service with no strings attached.

Is an audit worth it for a small business in Framlingham?

Yes, if you’re spending £500+ per month on Google Ads. That’s enough budget that waste actually costs you. If you’re spending £100/month, the audit probably costs more than it saves.

What if my ads are working fine?

Great. I’ll still review for quick wins or missed opportunities — audience expansion, testing new ad angles, budget reallocation. But if nothing’s broken, I’ll tell you.

Get Your Google Ads Reviewed

Find out where you're wasting money and what you're missing. Independent diagnosis. No pitch afterwards.

Call 07410 907 104 Request a PPC audit