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Fractional PPC for Teams Already Running Ads

You’ve got someone managing your Google Ads—maybe an in-house marketer, an agency, or both. But something feels off. Spend’s climbing. Results are flat. Or you just want a senior set of eyes on your strategy.

I work as your strategic partner, auditor, or advisor. You keep your current setup (in-house, agency, whatever), and I help you spot gaps, challenge assumptions, and rebuild the parts that aren’t working.

Consulting Engagements I Run

The Blunt Take

Many businesses in Looe and East Cornwall run ads without knowing if they’re profitable. Tracking is broken, or no one’s checking. A two-hour strategic call often saves more in wasted spend than the call itself costs.

When to Bring in a Consultant

You might benefit from fractional PPC advice if:

Your in-house team is stretched and needs a strategic sounding board. Your agency is good, but you want independent audit. You’ve never had proper Google Ads training and want to avoid hiring a full agency. You’re making big changes—new product lines, new markets, new audiences—and want to sanity-check the strategy first.

How Consulting Works

  1. Initial conversation (1 hour, free)Walk me through your ads, your current team, your goals, and what’s not working. I’ll give you a quick read and tell you if consulting makes sense.
  2. Proposal for your engagementIf we’re a fit, I’ll outline the consulting scope—audit depth, ongoing check-ins, timeline—and give you a quote.
  3. Strategic recommendationsI deliver findings, changes, and next steps. Your team (or agency) executes. I’m there to guide, challenge, and refine.

Frequently asked questions

Do you replace my current agency or team?

No. You keep whoever’s running your ads. I work as your advisor—someone who can sanity-check decisions and spot problems your current team might miss (or may be too busy to catch).

How is consulting different from done-for-you management?

In consulting, you or your team own the execution. I advise. In management, I own everything—builds, launches, optimizations, all of it. Consulting is cheaper but demands more from your side.

What if we're based in Looe and you're remote?

Remote works fine. Most of consulting is on Zoom, email, and spreadsheets anyway. Phone works too—I’m on 07410 907 104 if you prefer a voice call.

How often would we meet?

That’s up to you. Some clients want a monthly check-in (one-hour call). Others do quarterly. We’ll agree on the cadence before we start.

Can you help us build a team or hire a PPC person?

I can advise on what skills to look for and what to ask in interviews. But recruitment isn’t my business. Strategy and ads are.

What's the pricing?

Consulting is priced per engagement, not a recurring fee. I’ll give you a tailored quote after our first call, based on scope and time. No guess-and-check.

Need a Second Opinion on Your Google Ads?

Book a free consultation call. We'll talk about where you are now, what's working, and where I can help.

Call 07410 907 104 Book a consultation