Google Ads Audit for Luton Businesses

You don't know what you're missing.

Most Google Ads accounts have money leaking out. Bad keyword match types, tracking that’s half-broken, audiences bidding too high, duplicate conversions not being counted. You don’t see it until someone looks.

I offer diagnostic audits — a fixed-scope review of your account designed to find the wasted spend and the gaps. No commitment to ongoing work. You get a report, you take action if you want to.

What an audit covers

• Tracking audit — Is your conversion tracking accurate? Are you missing data? Are you double-counting?
• Keyword and match type review — Are broad match keywords bleeding budget to low-intent clicks?
• Bid and budget health — Are you bidding too high on low-value audiences?
• Account structure — Is your campaign setup efficient, or is it built on past habits?
• Compliance and policies — Are you at risk of disapproval or suspension?
• Wasted spend estimate — I’ll quantify rough losses (tracking gaps, inefficient keywords, etc.).

What you get

You’ll receive a written report (usually 2–5 pages) with findings, prioritised by impact. I’ll explain what’s wrong in plain English, not jargon. I’ll also give a rough estimate of wasted spend and the effort to fix each item.

You’re then free to act on it yourself, hire someone to fix it, or — if you’d like — ask me for help. No pressure.

How an audit works

1. You grant accessYou add me as a viewer to your Google Ads account (read-only).
2. I reviewI spend 2–4 hours reviewing campaigns, structure, tracking, and performance data.
3. I reportYou get a written audit with findings, impact, and fix priority.
4. Debrief call (optional)I can walk through the findings with you and answer questions.