Google Ads Audit for Harpenden Businesses

Your Google Ads audit: one deep look

You’re not ready to hand off management. You might not even want consulting. But you want to know: are my ads wasteful? Am I tracking conversions right? Is my bid strategy sound? A one-off audit answers those. We dig into your account, write findings, you decide what to do.

What an audit covers

• Campaign structure — are you organised for scaling?
• Bid strategy & automation — are bids set for your goal, or just guessing?
• Keyword quality — broad/phrase/exact split; match type waste
• Ad copy & extensions — testing, relevance, click-through rate
• Conversion tracking — is it set up? Is it accurate? Are there gaps?
• Waste & opportunity — where’s money leaking; what’s underspent

When to audit, not manage

You have a team member or partner running ads, but you want validation. Or you’ve been running them yourself and want expert eyes. Or you tried an agency and something felt off. An audit gives you intel, written down, no obligation. You take action, or you don’t.

The audit process

1. Quick callYou describe your setup, goals, and what concerns you. I scope the audit.
2. Deep reviewI review your account, check structure, tracking, performance, competitive position.
3. Written reportFindings, priorities, next steps—clear and honest, whether the news is good or bad.