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What's Really Happening in Your Google Ads Account?

You might be running Google Ads and wondering if they’re actually working. Or you might have hired an agency and want to know if they’re doing the job. Or you might be spending £1,000/month and getting nothing back, and you want to know why.

A Google Ads audit answers that question. I’ll pull your data, find the waste, spot the gaps in your tracking, identify the campaigns that are working and the ones that aren’t, and tell you exactly what to change. No sales pitch. No obligation to hire me. Just honest data and straightforward recommendations.

What's Inside an Audit

Why an Audit Matters in Hemel Hempstead

You’re in the London commuter belt. That means Google Ads CPCs are high — London-level competition for clicks. An inefficient account structure or weak conversion tracking doesn’t just waste money; it wastes money at expensive prices. An audit finds those inefficiencies and tells you exactly what to fix. For businesses in Hertfordshire spending £2,000+/month on Google, an audit usually pays for itself in the first month of fixes.

Sometimes the Audit Result is 'Your Ads Are Fine'

Not every audit ends with a list of changes. If your account is well-structured, your tracking is sound, and your ROAS is solid, I’ll tell you that. Honest feedback beats the upsell every time.

How the Audit Process Works

  1. Proposal & ScopeYou tell me about your business, current spend, and what you want the audit to focus on (e.g. waste, tracking, structure). I quote you based on account complexity.
  2. Access & AnalysisYou grant me temporary read-only access to Google Ads, GA4, and any CRM or tracking data. I pull the data and spend time analyzing.
  3. Findings ReportI deliver a written report (or video walkthrough) with findings, priorities (quick wins vs. structural changes), and recommendations.
  4. Debrief CallWe discuss the findings, answer your questions, and talk through what changes would have the biggest impact. Then you decide what to do.

Frequently asked questions

How much does an audit cost?

That depends on account complexity and how deep we dig. A small account with straightforward structure might be £1,000–£1,500. A £10,000+/month account with complex structure and integration issues might be £2,500–£4,000. I’ll give you a quote after we talk about your account on a call.

What if I don't like the findings?

The findings are what they are — the data doesn’t lie. If the audit shows you’re overspending on a low-ROAS campaign, that’s the truth regardless of how we feel about it. Your job is to decide whether to fix it or accept it.

Do I have to hire you after the audit?

No. The audit is standalone. You get the findings, you execute the changes yourself, or you hire someone else. Zero obligation. (Of course, if you want me to implement the changes or manage the account going forward, let’s talk.)

How long does an audit take?

Typically 2–3 weeks from access granted to report delivered, depending on account complexity and how much data we need to pull. For a small account, it might be 1 week.

Will the audit show me if my agency is doing a good job?

Yes. If you want a third-party review of your current agency’s performance, an audit does that. Sometimes it confirms they’re good. Sometimes it doesn’t.

What if the audit finds a lot of problems? Can I fix them myself?

Some recommendations are DIY-friendly (negative keywords, pausing low-ROAS ads). Others require technical setup (GA4 integration, conversion tracking). The report will make clear what you can handle and what needs expert hands.

Get Clarity on Your Google Ads Performance

Request an audit. Tell us about your current setup and spend. I'll quote you fairly based on complexity, deliver honest findings, and give you a roadmap to fix what's broken.

Call 07410 907 104 Request a PPC audit